Gathering market and customer information from websites and other social media platforms, build database from various sources of information
Assist with providing outbound sales coverage of territories
Coordinate, plan and own the execution of trade shows/events/Webinars/Roundtable conferences
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Responsible for internal and external communications, brand building activities etc
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Responsible for Planning, generation and tracking of leads generation / demand generation programs.
Responsible for preparing right content for corporate presentations, drive customer engagement through digital channels, build creative content for promotion of company brand.
Responsible for building a strong MQL across line of businesses or solutions.
Monitor progress of campaigns using various metrics and submit reports of performance.
Engagement with Industry Forums for events and Speaker slots
Pre-sales and Post sales activities like customer success stories, flyers, banners, social media updates, website material updates etc
Plan and publish press releases, central marketing campaigns,
Qualifications:
Self-motivated; Creative and can think out of the box
3-5 years of relevant marketing experience
Proven experience as marketing executive or similar role
Thorough knowledge of strategic planning principles and marketing best practices
Familiarity with social media and web analytics (e.g., Web Trends)
Must possess strong communication and presentation skills and be able to communicate professionally over the phone, in person & written responses and reports.
Comfortable in the dynamic atmosphere of a technical organization with a rapidly expanding customer base.
Organized, flexible and analytical, able to eliminate obstacles through creative and adaptive approaches.
Adaptable to change
Hands on knowledge and experience with MS Office PowerPoint, Excel, and Word,
Marketing automation tools, social media / listening tools, brand building approaches.
Persistent with a team attitude and creative approach towards problem solving.
