Senior Marketing Executive/Assistant Manager

About the Role

We are looking for a proactive and experienced Senior Marketing Executive to support the planning and execution of marketing initiatives across the Company's business divisions and represented brands.

The successful candidate will play a key role in executing marketing campaigns, managing digital and corporate communications, coordinating events and exhibitions, and working with internal and external stakeholders to strengthen brand visibility and support business objectives.

This is a hands-on role that requires strong project management, communication and coordination skills, as well as the ability to manage multiple marketing activities from planning through to execution and reporting.

Key Responsibilities

Marketing Campaigns & Brand Management

• Plan, coordinate and execute integrated marketing campaigns across digital, print, email, events and other relevant channels.

• Develop and coordinate marketing materials, including brochures, presentations, promotional materials, advertisements and other corporate collateral.

• Ensure marketing communications and materials are consistent with approved corporate and brand guidelines.

• Coordinate marketing activities across the Company's business divisions and represented brands.

• Work with internal teams to understand business objectives and translate them into relevant marketing activities.

Digital Marketing & Content

• Manage and coordinate website content updates and ensure information remains accurate and current.

• Plan and coordinate social media content and digital marketing activities.

• Develop and coordinate marketing content, including campaign copy, product information, announcements and promotional materials.

• Monitor digital campaign performance and identify opportunities for improvement.

• Coordinate with external agencies, designers, developers and other vendors where required.

Events, Exhibitions & Trade Shows

• Plan and coordinate trade shows, exhibitions, seminars, product launches and corporate events.

• Manage event timelines, logistics, promotional materials, vendors and other event requirements.

• Coordinate with principals, suppliers, customers and internal stakeholders to ensure successful event execution.

• Track event outcomes and prepare post-event reports and recommendations.

Principal & Vendor Coordination

• Liaise with principals, suppliers, agencies, media partners and external vendors on marketing-related activities.

• Coordinate marketing requirements, timelines, deliverables and approvals with relevant stakeholders.

• Obtain and evaluate quotations for marketing activities and support effective utilisation of marketing resources.

• Monitor vendor deliverables, quality and timelines and follow up on outstanding matters.

Market Intelligence & Business Support

• Monitor market developments, competitor activities, customer trends and relevant industry developments.

• Gather and analyse market information to identify potential marketing opportunities.

• Support lead-generation initiatives and business development activities through targeted marketing campaigns.

• Work with Sales and Product teams to develop marketing initiatives that support customer acquisition, engagement and business growth.

• Gather customer and stakeholder feedback and identify opportunities to improve marketing effectiveness.

Reporting & Performance Management

• Prepare monthly marketing reports covering campaign activities, performance, leads, events and other relevant metrics.

• Monitor campaign performance and provide insights and recommendations to management.

• Track marketing KPIs, project timelines and deliverables.

• Maintain accurate records of marketing activities, campaigns, events and related expenditure.

• Review completed campaigns and recommend improvements for future activities.

Budget & Project Management

• Assist in preparing and monitoring the annual marketing budget.

• Monitor expenditure against approved budgets and ensure effective utilisation of marketing resources.

• Manage multiple marketing projects concurrently and ensure activities are delivered within agreed timelines and budgets.

• Identify potential delays, resource requirements and project risks and escalate issues where appropriate.

• Maintain appropriate project trackers and follow up on outstanding actions.

Corporate Communications

• Support the development and coordination of internal and external corporate communications.

• Prepare or coordinate company announcements, presentations and other corporate communications materials.

• Ensure communications are accurate, professional and aligned with approved messaging.

• Support management and other departments with marketing and communication materials when required.

Key Requirements

• Diploma or Degree in Marketing, Communications, Business, Mass Communications or a related discipline.

• Minimum 5 years of relevant marketing experience, preferably with experience in B2B marketing, industrial, engineering, technical, distribution or other business-to-business environments.

• Proven experience in campaign planning and execution, digital marketing, events and corporate communications.

• Strong project management and organisational skills, with the ability to manage multiple projects and deadlines simultaneously.

• Strong written and verbal communication skills.

• Good stakeholder-management skills and the ability to work effectively with internal teams, principals, suppliers, agencies and other external parties.

• Proficient in Microsoft Office applications and familiar with relevant digital marketing, content management and social media platforms.

• Strong attention to detail and ability to maintain accuracy across marketing materials and communications.

• Analytical and commercially aware, with the ability to interpret campaign performance and market information.

• Able to work independently, take ownership of assigned projects and follow through from planning to completion.

• Comfortable working in a fast-paced environment with changing priorities.

Advantageous

• Experience in B2B marketing or marketing for industrial, engineering, technical, distribution or trading businesses.

• Experience managing exhibitions, trade shows and industry events.

• Experience working with principals, distributors, suppliers or corporate partners.

• Familiarity with digital advertising, website content management, email marketing or marketing analytics platforms.

• Experience with basic design or content-creation tools.

• Experience coordinating external marketing agencies and vendors.

What We Look For

We are looking for an individual who is proactive, organised, commercially aware and execution-focused, with strong ownership of assigned marketing activities.

The successful candidate should be able to balance creative thinking with practical execution, manage multiple stakeholders and ensure marketing projects are delivered accurately, professionally and on time.

Candidates will be assessed based on their relevant qualifications, experience, skills and ability to perform the responsibilities of the role.

We welcome applications from candidates with diverse backgrounds and experiences who meet the stated job requirements.

Application

Interested candidates are invited to submit their resume/CV, stating their relevant experience, qualifications and current or expected salary.

Only shortlisted candidates will be contacted.

All employment decisions will be made based on merit and the requirements of the role.