Senior Marketing Executive

About Ayur.ai

Ayur.ai is a deep-tech startup dedicated to transforming Ayurveda using machine learning, digital biomarkers, genomics, and personalized wellness tools. Their flagship app, AiWell, offers integrative health recommendations that blend traditional Ayurvedic principles with modern medical insights.

Job description

Role Overview

As a Marketing Executive, you'll be the voice and architect of Ayur.ai's outreach, raising awareness and driving user acquisition for AiWell and related solutions. You'll collaborate across tech, content, and product teams, shaping the brand's narrative in the health-tech and holistic wellness space.

Key Responsibilities:

• Develop and execute content and campaigns that drive app installs and engagement
• Manage social media, email marketing, and performance campaigns
• Collaborate with design, product, and sales teams to ensure brand consistency
• Analyze campaign performance and optimize for reach, engagement, and conversion
• Build community and brand affinity through strategic messaging and storytelling

Success Metrics:

• Growth in app installs and active users
• High engagement across channels
• Strong brand recall and user retention
• Seamless cross-channel messaging

Qualifications:

• 24 years of experience in digital marketing or brand communications
• Strong writing and content creation skills
• Familiarity with analytics tools and marketing automation platforms
• Passion for wellness, storytelling, and user-centric design
• Bonus: Experience in influencer marketing or community building