Senior Marketing Associate

Team: Marketing & Growth - Dubai/ Abu Dhabi

Location: Gurugram, India

About Urban Company

Urban Company is a technology platform offering customers a variety of services at home.

Customers use our platform to book services such as beauty treatments, haircuts, massage

therapy, cleaning, plumbing, carpentry, appliance repair, painting, etc., all delivered in the

comfort of their home and at a time of their choosing. We promise our customers a

high-quality, standardized, and reliable service experience. To fulfill this promise, we work

closely with our hand-picked service partners, enabling them with technology, training,

products, tools, financing, insurance, and brand, helping them succeed and deliver on this

promise.

About the Marketing & Growth team,

The business of Urban Company was established in Q4 2018 and has witnessed

tremendous growth in the past 6 years. It is the second largest business of Urban Company

after India and is currently in a hyper growth stage. The Marketing & Growth team of the

business is responsible for leading demand generation for the platform (and key business)

which involves driving new user acquisition and customer retention.

Key Responsibilities

Digital Marketing

● Manage and optimize performance marketing campaigns on platforms like Facebook

Ads and Google Ads.

● Analyze campaign performance data and draw actionable insights to improve results.

● Support the development and execution of Go-To-Market (GTM) strategies in

alignment with overall business objectives.

● Collaborate with cross-functional teams, including key stakeholders in the Dubai, to

ensure cohesive execution of marketing initiatives.

● Continuously monitor key performance indicators (KPIs) and recommend strategies

for improvement.

● Play an integral role in data-driven decision-making and provide regular

performance reports.

Qualification

● Experience: 1-2 years of experience in digital marketing; agency experience is a plus.

● Skills: Strong numerical aptitude, data-driven mindset, and analytical capabilities.