Job Title: Sr. Marketing Associate
Location: Remote
Department: Sales & Marketing
Job Overview:
We are seeking a dynamic and results-driven Sr. Marketing Associate to lead our efforts in generating leads for our B2B services through strategic event planning and partnerships. This role is focused on acquiring new business from the US market, leveraging industry events, and building lasting relationships with potential partners. The ideal candidate will have a proven track record of success in the B2B space, with a particular emphasis on the US market.
Key Responsibilities:
- Event Strategy & Execution: Plan, coordinate, and manage industry events (virtual, hybrid, and in-person), including conferences, trade shows, webinars, and roundtable discussions, to drive B2B lead generation and brand awareness in the US.
- Partnership Development: Identify and establish strategic partnerships with key organizations and industry leaders to drive business growth. Negotiate mutually beneficial agreements and collaborate with internal teams to maximize the impact of partnerships.
- Lead Generation: Leverage events and partnerships to generate high-quality leads for our sales team, ensuring a steady pipeline of potential clients in the US market.
- Market Research: Monitor and analyze market trends, industry events, competitor activity, and customer feedback to inform event strategies and partnership opportunities, ensuring alignment with overall business goals.
- Stakeholder Management: Build and maintain strong relationships with key event organizers, partners, and stakeholders to ensure continued growth and success of partnership and event initiatives.
- Budget & ROI Management: Manage event and partnership budgets effectively, ensuring cost-effective execution while maintaining high-quality results. Track and report on the ROI of events and partnerships to demonstrate value to the business.
- Collaboration: Work closely with internal teams such as Sales, Marketing, and Product to ensure alignment in messaging and a seamless approach to customer acquisition.
Requirements:
- Experience: 3-4 years of experience in events, partnerships, or business development in a B2B environment, with specific experience in the US market. Prior experience in services industry is a plus.
- Strong sense of ownership with a result-oriented approach.
- Strong project management and organizational skills, with the ability to handle multiple events and partnerships simultaneously.
- Ability to think strategically and execute tactically.
- Education: Bachelor's degree in Business, Marketing, Communications, or a related field.
