Senior Manager — Performance Marketing / Growth Strategist

Senior Manager — Performance Marketing / Growth Strategist

About Tracky

Tracky is building the future of continuous health monitoring through clinically relevant, connected health devices focused on metabolic and cardiac care. From CGMs to smart monitoring ecosystems, we are creating technology that enables real-time health intelligence for consumers, doctors, and healthcare systems.

Role Overview

We are looking for a highly driven growth leader to own and scale Tracky's digital growth engine across D2C, marketplace, lead generation, and performance marketing channels. This role requires someone who can combine strategic thinking with hands-on execution and build scalable customer acquisition systems for a fast-growing healthcare brand.

Key Responsibilities

Lead overall digital growth strategy across Meta, Google, YouTube, marketplaces, and emerging channels

Drive customer acquisition, CAC optimization, ROAS improvement, and funnel efficiency

Build and scale D2C growth campaigns for Tracky products

Develop retention, remarketing, and lifecycle marketing strategies

Work closely with content, design, product, and e-commerce teams

Track analytics, attribution, cohort performance, and conversion metrics

Identify new growth opportunities, partnerships, and acquisition channels

Manage external agencies & vendors if required

Requirements

5–8+ years of experience in performance marketing/growth roles in fast pace B2C businesses

Strong understanding of D2C growth and e-commerce funnels

Hands-on expertise with Meta Ads, Google Ads, Amazon/ Flipkart ads, analytics tools, and attribution platforms

Strong analytical and problem-solving skills

Experience scaling consumer brands/startups preferred

Healthcare/wellness/ Devices experience is a value add