Purpose & Overall Relevance for the Organisation:
This role is responsible for driving and maximizing the profitability of the Omni- channel doors by ensuring efficient and effective implementation and execution of the India VM directions and organizational strategies.
Key Responsibilities:
- Manage a team of Visual Merchandising Managers (RVMM) to implement the Visual Merchandising standards and guidelines in all store/doors B&M channels, concepts and formats within the cluster.
- Develop the VM strategy to a tactical level to drive best practice processes, standards and operational plans for all supported doors.
- Leads and steers to drive cluster Key City and Trade zones success aligned to the SBP driving product presentation, consumer journey and ultimately sell out.
- Influence and negotiate with all key business partners (WHS/KA sales, MKT, MERCH, VM, RD, FRANCHISE) in regards to all VM matters taking into account commerciality and key product launches and ensuring consistency within best practice guidelines to provide a leading shopping experience for all customers.
- Drive the VM function to have significant impact directly to achieve bottom line results
- Ensure proper cross functional interaction with VM Planning, SD, BRAND Activation AND account/category leads to land the brand initiatives with Impact
- Identify and communicate cluster needs and best practices to the VM Planning and EM Hub Omni teams.
- Set up and implement a store visit plan for the Visual Merchandising team ensuring that all stores are visited according to cluster prioritization and frequencies tracker/VM calendar.
- Regularly monitors business operating results and provides additional resource to focus on specific identified under-performing doors to drive performance and increase focus on results to drive operational success.
- Take the lead across Cluster India on ensuring all VM Managers and Visual Merchandiser are trained as VM experts ensuring maximum impact of both brand and business measures
- Priority SVMM relationship with DTC leads and retail Ops teams across regions with responsibilities and ownership at key DTC management meetings.
- KA Strategy development and communication aligned to overall VM service approach with a focus on strategic key accounts and elevated VM support.
- Keep up-to-date on competitor analysis as well as current and upcoming fashion trends across the cluster.
- Ensure all expenditure is in line with the Market Visual Merchandising budget and notify the Senior Director DTC in case of any risks or discrepancies.
- Optimization of sell in /sell out through VM planning teams.
- Coordinate and support local showroom set ups and ensure proper execution of Visual Merchandising excellence in our showrooms for sell-ins in alignment with VM planning tea,.
Team Management
- Manage, lead and take ownership for the VM team ensuring that all team members have the knowledge and practical skills required and promotes a high performance culture by setting clear expectations and individual goals to focus the team/organization on key
- Define clear performance expectations of the VM team determining a performance management schedule and evaluation of progress toward established targets
- Evaluate the competencies of his/her team members on a regular basis and provide prompt and constructive feedback and assumes a coaching role in order to support and inspire his/her team members
- Takes ownership for a consistent Talent Management Process in his/her respective region/division/department to grow talent for leadership positions in his/her own organization and across functional, regional and brand borders.
VM Agency Management (3rd party agency):
- Main contact person for VM agency/Vendors and interface to internal adidas functions.
- Drive clear performance expectations towards 3rd Party Agency and Vendor teams and assess progress made in achieving defined targets.
- Create and implement a store visit plan for the Visual Merchandising team ensuring that all stores are visited according to Cluster priorities.
- Ensure that all VM and marketing instructions distributed by the India VM Planning team are implemented
- Management of the project budget.
KPIs:
- NPS
- VM compliance
- Commercial Performance
- Team Expertise in Visual Merchandising
- Net Promotor Score (NPS)
- Project implementation and store openings
- Onsight targets- monitoring and feedback
- Efficient communication of all relevant VM information in the Cluster
Key Relationships:
- Market (EM) Visual Excellence Team
- Cluster (India) Omni Channel Team
- Senior Director DTC
- 3rd party agency/Vendors
- Regional Visual Merchandising Managers
- Wholesale activations team
- Retail activations team
- Sales teams
- Retailers
- Cluster Retail team:
- Store Development
- District Managers/Store Managers
- In-Store Visual Merchandisers
- Merchandising
- Retail Excellence Team
- Agencies
- Talent acquisition
Knowledge, Skills and Abilities:
- Fluency in English (written and spoken)
- Analytical skills, ability to deal with complex situations and problems
- Ability to create and coordinate the implementation of a strategic activation
- Organizational, planning and project management experience and skills
- Good interpersonal, communication and presentation skills
- Microsoft Office (Outlook, Word, PowerPoint, Excel): advanced
- Distance management proficiency and a minimum of 3 years proven experience of leading a team
- Geographical mobility across the cluster
Requisite Education and Experience / Minimum Qualifications:
- Marketing or Business administration degree or equivalent professional experience
- 5 years VM Management experience or relevant functional experience at senior level
- Minimum 3 years experience of working across Owned and partners doors and countries.
