ROLE OVERVIEW
The Senior Manager- Strategic Planning will drive enterprise-wide growth and transformation through market share analytics, value efficiency initiatives, and strategic project governance. This role is critical in shaping data-driven decisions, unlocking cost and growth opportunities, and ensuring disciplined execution across cross-functional priorities in a dynamic business environment.
KEY RESPONSIBILITIES
1. Market Share Tracking
- Analyze and report PRI's market share performance to leadership, including segment-wise value growth vs. industry, market share trends, and dipstick analysis for key deviations; continuously evolve reporting in line with business needs.
- Identify growth opportunities and provide early warning signals.
- Drive gamification of market share metrics for enterprise-wide adoption and engagement.
2. Value Efficiency Lead
- Lead enterprise-wide ideation to build a robust cost and cash efficiency funnel.
- Assess feasibility, validate impact and effort, and prioritize initiatives.
- Drive cross-functional collaboration, governance, and execution in line with agreed timelines.
- Track realization of efficiencies and report progress to leadership through structured reviews.
- Foster a culture of continuous improvement by institutionalizing ideation as an ongoing enterprise practice.
3. New Product Launch (NPD)
- Assess opportunities by estimating addressable market, industry sizing, growth trends, & market share projections.
- Align pricing with marketing strategy, considering global benchmarks, competition, and price laddering.
- Develop business cases, including cost cards, capex requirement, P&L, cash flow, and ROCE analysis.
- Aligning top-down estimates with bottom-up sales inputs.
- Identify key risks and define mitigation strategies.
- Track performance and capture learnings for future replication.
4. Project Management Office (PMO)
- Build and operationalize a structured PMO framework (milestones, timelines, RACI, escalation protocols)
- Drive periodic cross-functional reviews to track progress and ensure on-time delivery.
- Maintain a dashboard with real-time visibility on status, risks, issues, and interdependencies for leadership.
- Proactively assess risks, flag deviations, and drive corrective actions with stakeholders.
KEY INTERFACE
- Strategy & Transformation Team (primary team)
- Finance Team – for value efficiency tracking, cost analytics and budget governance
- Integrated Operations leadership & Team – Integrated operations initiatives execution and reporting
- Senior Leadership– BTM reporting, dashboards
SKILLS & KNOWLEDGE REQUIRED
Strategic & Business Acumen
- Strong understanding of market share dynamics
- Knowledge of Alcobev / FMCG / Pharma industry
- Strategic thinking with ability to identify early signals of market shifts
- Strong problem-solving skills using structured approaches (e.g., root cause analysis, driver trees)
New Product Launch (NPD)
- Go-to-market planning (distribution, pricing, launch phasing)
- Demand planning and commercialization tracking
- Risk identification and mitigation during launches
Project Management & Governance
- Project management methodologies: Agile, Waterfall, Hybrid
- PMO framework design, governance model setup, portfolio management
- Risk management, issue tracking, escalation frameworks
- Knowledge of PMO tools: MS Project/Jira etc.
Data Analytics & Reporting
- Advanced proficiency in MS Excel, Power BI, Python/R, sound presentation skill and command over language
- MIS reporting, KPI framework design, balanced scorecard development
- Predictive modelling, root cause analysis
Leadership & Stakeholder Management
- Cross-functional collaboration and executive-level communication
- Capability building and change management
PROFILE REQUIREMENTS
6-8 years of experience preferred, with a strong track record in driving business performance through data-driven market share analytics, building business cases for new product launches, running operational efficiency program in manufacturing and supply chain function through PMO frameworks though gamification-led team engagement.
