Job Description

Own and execute the B2B social media strategy across key platforms, with a strong focus on LinkedIn for customers.
Develop and execute monthly and quarterly content calendars aligned with business priorities, campaigns and corporate communication objectives.
Create engaging content around logistics, supply chain, global trade, infrastructure, technology, sustainability, business solutions.
Work closely with business, commercial, sustainability, human resources, communication and other functions to identify strong stories, case studies and content opportunities.
Develop and manage different content formats including static posts, carousels, infographics, short videos, interviews and event content.
Develop and update web pages for businesses and enterprise functions.
Lead high impact social media campaigns on businesses.
Build C-suite thought-leadership content for senior leadership, including posts, blogs, articles, industry viewpoints and executive communication
Translate technical or complex business information into simple, interesting and social-first content.
Support social media communication around sports events, govt events and knowledge forums, partnerships, business announcements, customer stories and key milestones.
Monitor conversations around the brand, industry and competitors and identify relevant trends and opportunities.
Define and monitor social media performanceto measure the success of social media campaigns, provide regular reports with actionable recommendations forfuture strategies and campaign development.
Drive improvement in engagement, reach, follower quality, share of voice and overall brand visibility among relevant B2B audiences.
To establish and manage an internal dashboard of measurements which analyses campaigns and translates data to contributors/stakeholders. Results and ROI should tie back to marketing/recruitment/branding objectives.
Work with global teams to ensure all communication follows brand, corporate communication and reputation guidelines.
Manage external creative, social media and production agencies where required.
Work with tech team to implement SEO strategies to drive website traffic.
Work closely with digital/performance teams on SEM and paid media campaigns, ensuring alignment between search, social and overall campaign objectives.
Manage Online Reputation Management (ORM) through social listening, monitoring brand mentions and sentiment, responding appropriately, and escalating potential reputation or crisis issues to relevant stakeholders.