Manage SEO efforts for blogs and SkillUp (free courses platform), along with ASO
Setup Quarterly performance targets for the team to ensure growth through all SEO initiatives along with planning and forecasting
Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives
Performing periodic technical audits on the Simplilearn website/pages, making short and long term technical SEO strategy recommendations and implementing the same
Develop and manage international SEO strategies, including the use of hreflang tags, subfolder/subdomain structures for regional content, and content localization to support global SEO performance.
Collaborating with web developers (tech team) and product team to ensure necessary technical architecture is in place
Coordinate with product team for any website redesign initiatives or new product launches
Work very closely with the Content Marketing team to drive traffic growth for all free resource pages such as articles, tutorials and ebooks
Keep up to date with latest SEO trends, Google algorithm updates with a purpose of gathering new skills that provide a competitive edge over the competition
Improve our app ranking on both Google Play Store and Apple Store increasing the non-brand installs
Monitoring, reviewing and analyzing data to derive actionable insights for continuous improvement
Who You Are
5+ years of experience in SEO
Demonstrated experience of managing SEO for both product and content pages, involving Organic visits per month
A proven track record in successfully designing and delivery of SEO plans and strategies in fast paced businesses
Knowledge of HTML, CSS, and JavaScript basics as they relate to SEO.
Proven success in increasing organic traffic and conversions.
Prior experience in technical SEO and working with Product and Engineering teams
Solid comprehension of search engine ranking factors, algorithms, site architectures and strategies
Expert in tools like Google Search Console, Ahrefs, SEMrush, Tableau, and many more
Excellent team management, planning, analytical and organizational skills
