JOB DESCRIPTION
Experience : 8 - 12 Yrs
Location : Pune
Designation : Senior Manager - Sales Strategy & Growth
Key Responsibilities
Sales Strategy & Revenue Growth
- Develop and implement sales strategies to improve contact centre performance and revenue
- generation.
- Identify opportunities to improve lead conversion, cross-sell, upsell, and customer retention.
- Drive initiatives to maximize revenue from inbound and outbound sales channels.
- Recommend new sales approaches based on customer behaviour, market trends, and business
- objectives.
Performance Analysis & Insights
- Track and analyze key sales metrics, including conversion rates, productivity, revenue, and campaign
- performance.
- Build business cases and recommendations based on data insights.
- Conduct deep dives to identify sales opportunities, performance gaps, and process improvements.
- Present findings and recommendations to senior stakeholders.
Campaign & Program Management
- Design and monitor sales campaigns and incentive programs.
- Partner with Marketing and Product teams to ensure successful campaign execution.
- Measure campaign effectiveness and optimize based on performance.
Process Improvement
- Identify bottlenecks in the sales funnel and drive corrective actions.
- Improve customer journeys, lead management processes, and agent effectiveness.
- Work with Operations teams to enhance sales scripts, call flows, and engagement strategies.
Forecasting & Planning
- Support sales forecasting and business planning activities.
- Develop revenue projections and capacity requirements for growth initiatives.
- Monitor progress against targets and recommend interventions where required.
Stakeholder Management
- Collaborate with Contact Centre Operations, Analytics, Product, Marketing, Risk, and Business
- teams.
- Influence stakeholders through data-backed recommendations.
- Drive alignment across teams to achieve growth objectives.
Desired Candidate Profile
Experience
- 8-12 years of experience in Sales Strategy, Business Strategy, Revenue Growth, Contact Centre Sales,
- Business Analytics, or Commercial Planning.• Prior experience in BFSI, Fintech, Digital Lending, Banking, NBFC, or Consumer Internet businesses
- preferred.
- Experience working with high-volume inbound and outbound contact centre environments.
- Proven track record of driving sales growth and business performance.
Skills
- Strong analytical and problem-solving skills.
- Expertise in Excel and PowerPoint.
- Experience with SQL, Power BI, Tableau, or similar analytics tools preferred.
- Understanding of contact centre sales KPIs and customer lifecycle management.
- Strong stakeholder management and communication skills.
- Ability to influence senior leaders and drive cross-functional initiatives.
Success Metrics
The person will be measured on:
- Sales Conversion Improvement
- Revenue Growth
- Cross-sell & Upsell Performance
- Lead Utilization Efficiency
- Campaign ROI
- Agent Productivity
- Sales Funnel Improvement
- Strategic Initiative Delivery
Ideal Background
- We would love to meet candidates who have worked in:
- Contact Centre Sales Strategy
- Revenue Management
- Commercial Planning
- Business Analytics
- Growth & Monetization
- Fintech / Lending / Banking Sales Operations
- Customer Acquisition & Retention Strategy
