Senior Manager - Rewards and Loyalty

About Us

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto Make Life Simple inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, colour, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What's in it for YOU

1. SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
2. Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
3. Dynamic, Inclusive and Diverse team culture
4. Gender Neutral Policy
5. Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
6. Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Responsible for managing the Loyalty program for the SBI Credit Cards portfolio to optimize redemption rate and rewards costs

Role Accountability

1. Manage rewards redemption agencies, ensuring SLAs (No stock out, Delivery within timelines etc.) are in line with agreed limits
2. Execute reward programs as per defined plan and monitor levers such as redemption rate at a given cost per point
3. Create and sustain strategic and tactical partnerships & programs at a regional & national level for direct deals on redemption, such as vouchers & consumer products
4. Conceptualize and execute additional reward programs, such as accelerated rewards, Pay by points, Instant redemption etc. to engage with cardholders in new and innovative ways
5. Ensure process documentation and compliance adherence

Measures of Success

1. Cost per Point Movement
2. Cash to Non Cash redemption Ratio
3. No. of redemptions via direct deals
4. Rewards cost management
5. Agency SLA adherence
6. Engagement Matrix / Customer Satisfaction Index
7. Process adherence as per MOU

Technical Skills / Experience / Certifications

1. 1.Understanding of Loyalty Programs
2. 2.Good Knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
3. 3.Experience in setting up rewards programs

Competencies critical to the role

1. Analytical Ability
2. Stakeholder Management
3. Innovation & Problem Solving
4. Detail Orientation

Qualification

MBA /PGDBM in Marketing or any other relevant discipline

Preferred Industry

Loyalty Profile in BFSI/Travel/Hospitality