Senior Manager

Job Description & Summary

A career within Consulting Services will provide you with the opportunity to help our clients leverage transformation to enhance their customer experiences.

Title: Senior Manager / Associate Director– (Customer Consulting)

Industry - Building Materials | Auto | Consumer Durables | Consumer Products | FMCG | Industrial Products

Location - –Delhi / Mumbai

*Responsibilities:

• Key Responsibilities

1. 1. Lead client transformations across sales, marketing and servicePartner with CXOs and business heads to define the customer, sales, marketing, and service transformation agenda.
2. Translate board‑room ambition into clear roadmaps with measurable impact across revenue, acquisition, retention, loyalty and service experience.
3. 2. Design winning commercial and growth strategiesDevelop growth, market‑entry and go‑to‑market strategies for priority segments and channels.
4. Shape programs on channel and influencer strategy, distribution expansion, salesforce effectiveness, trade marketing/ loyalty programs, key account management, and broader route‑to‑market optimization.
5. Support pricing and portfolio strategy to drive profitable, sustainable growth.
6. Lead omni-channel transformation – define the role of physical, digital and hybrid channels and create seamless customer and influencer journeys.
7. Drive e-commerce and marketplace acceleration where relevant (e.g., B2B platforms, e-retail, D2C), incl. assortment, content, promotions and partner management.
8. 3. Drive digital- and AI‑led transformationIdentify use cases where digital, data and AI can transform sales, marketing, service and channel performance.
9. Work with client and internal teams to design and implement solutions (e.g., digital tools for salesforce and influencers, self‑service portals, personalization engines, next‑best‑action models, performance dashboards).
10. Build adoption and embed new digital ways of working.
11. 4. Drive execution and impact on the groundLead multi‑disciplinary teams to pilot, scale and institutionalize new practices across regions and channels.
12. Set up performance dashboards, review cadences and governance to ensure impact is delivered and sustained.
13. 5. Bring insight and innovationUse data, analytics and market research to uncover growth opportunities, customer pain points and channel gaps.
14. Stay ahead of sector trends (e.g., digital channels, influencer ecosystems, loyalty, productivity tools) and convert them into pragmatic, implementable solutions.
15. 6. Build capability – for clients and our firmCoach client teams on new processes, tools and behaviours across sales, marketing and service.
16. Mentor junior consultants and contribute to building our Customer Transformation practice.

*Mandatory skill sets

• Demonstrated track record / exposure to
• Growth, market entry and go‑to‑market strategy.
• Channel, distributor, dealer and influencer management (including loyalty and incentive programs).
• Sales execution, salesforce effectiveness and key account management.
• Marketing and brand / portfolio strategy, including activation and campaign effectiveness.
• Customer service and experience design, including post‑sales and lifecycle management.
• Pricing, value proposition design and mix / margin improvement.
• Digital and data‑led initiatives in sales, marketing or service (e.g., CRM, digital tools, analytics, AI use cases).
• Operating model and organization design, including performance management and governance for frontline and commercial teams.

*Preferred skill sets

Skills and Behaviors

• Strong structured problem‑solving and analytical skills; comfort working with quantitative and qualitative data.
• Ability to engage and influence senior stakeholders; confident in CXO‑level discussions.
• Clear, impactful communication and storytelling – can convert complex analysis into simple, persuasive narratives.
• High learning agility – quickly understands new sectors, clients and topics and translates them into action.
• Strong can‑do attitude – proactive, hands‑on and resilient in ambiguous, fast‑changing environments.
• Collaborative leadership style; able to lead cross‑functional teams and work effectively with client counterparts.
• Willingness to travel and spend time on the ground with clients and channel partners.

*Year of experience required

• Preferred consulting background (Big 4 & M Level)
• Relevant work experience – 2+ years, preferred of consulting experience.

*Educational Qualification

• 6–10 years of relevant experience, either:
• In top‑tier consulting firms or In leading Auto / Building Materials / Industrial Products players in roles spanning strategy, sales, marketing, service or digital.
• MBA or equivalent from Tier‑I institutes (e.g., IIM A/B/C/I/K/L, ISB, SPJIMR, XLRI, MDI, FMS) or strong Tier‑II institutes (other IIMs, IIT‑VGSOM, XIMB, NMIMS, IMT‑G, SIBM), or an equivalent strong academic profile.