Job Description
About Welspun
Welspun World is one of India's fastest growing global conglomerates with businesses in Home Textiles, Flooring Solutions, Advanced Textiles, DI Pipes, Pig Iron, TMT bars, Stainless Steel, Alloy, Line Pipes, Infrastructure & Warehousing.
At Welspun, we strongly believe in our purpose to delight customers through innovation and technology, achieve inclusive & sustainable growth to remain eminent in all our businesses. From Homes to Highways, Hi-tech to Heavy metals, We lead tomorrow together to create a smarter & more sustainable world.
Job Purpose/ Summary
Own SaaS product positioning, messaging, launches, and competitive narrative to enable strong GTM execution.
Job Title
Senior Manager Product Marketing
Job Description
Translate product capabilities into differentiated, outcome-led market narratives.
Principal Accountabilities
Develop and execute comprehensive product positioning strategies that clearly articulate the value and differentiation of our SaaS offeringsbr Lead the planning and execution of product launches ensuring all aspects of the gotomarket strategy are aligned and effectively communicatedbr Create compelling messaging that resonates with target audiences and supports sales and marketing initiativesbr Enable sales teams with the necessary tools training and insights to effectively sell our products and achieve revenue targetsbr Manage and analyze competitive intelligence to inform strategic decisions and maintain a competitive edge in the marketbr Collaborate with crossfunctional teams to ensure alignment and integration of marketing strategies with overall business objectivesbr Foster a culture of innovation and continuous improvement within the product marketing teambr Cultivate a global mindset adapting marketing strategies to meet the needs of diverse markets and customer segments
Key Interactions
Product,Sales,Marketing
Experience
6
Competency Name
Competency Name Proficiency Level Business & Commercial acumenExpert Global Mind-setExpert EntrepreneurshipExpert People ExcellenceExpert Product PositioningExpert MessagingExpert SaaS LaunchesExpert Competitive IntelligenceExpert
Additional Section (Can Be Added, If Required.
NA
