Senior Manager - Product Marketing, Networking Services

Broad objective of the role:

This is a strategic role responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales, Product and Marketing teams for the Network services portfolio. The portfolio includes new growth services for the company like managed network services (wireless LAN, Internet WAN), cloud networking (software-defined cloud interconnect SDCI, multi-cloud networking) as well as Network-as-a-Service and AI networking.

It is currently the largest portfolio within Tata Communications.

This role will drive synthesizing market inputs, customer and competitive insights for enabling the target revenues for the business. As the positioning gets built, this role will work closely with sales and product teams to design, implement and execute global Go-To-Market (GTM) strategy, by collaborating with other products and services meant to address a specific secure network transformation theme for digital businesses.

Operating Network:

Industry Analysts, Customers, market influencers, Technology Partners with whom we have joint product offerings, Advertising and Communication Agencies, Product, Sales, Strategy, Service Delivery, Service Assurance and other sub functions within Marketing and Corporate Communications

Minimum qualification & experience:

MBA graduate with an engineering degree and 7+ years of experience in telecommunications / technology and with a wide cross-functional experience. Preferable experience in Product Marketing, Product Management, Technical Marketing, Strategy, Biz Dev. Experience in stakeholder management.

Deep understanding of network service products and solutions that Tata Communications has to offer, esp. Managed Network Services (including managed wireless LAN, managed WAN) and Multi-Cloud Connectivity (including Software-Defined Cloud Interconnect, multi-cloud networking software), Network-as-a-Service and AI Networking.

Other knowledge/ skills:

Leadership Skills, Market strategist, Communication skills, Influencing skills Knowledge of Digital Transformation mega trends (connectivity, mobility, cloud, collaboration), mega vendors and key drivers, understanding of digital infrastructure products and services and underlying technology principles, deep knowledge of commercial models and sales practice, demand gen processes, automation and digital), understanding of new and emerging platforms; strong stakeholder relationship, communication and networking skills, corporate strategy, business planning

Key Responsibilities:

Strategic Planning: Planning of integrated marketing strategy, portfolio strategy, GTM, integration with the organizational goals on market awareness and consideration

Product and portfolio propositions and positioning:

Create and execute portfolio and product positioning that is decisive, competitive and relevant across the different portfolios during their launch as well as in the product life cycle. Leverage customer intent, market insights and competitive intelligence to develop clear and differentiated value propositions for products and the network services portfolio. Build generic and industry use cases which relate customers business problems or opportunities to solutions from our product portfolio. Convert product propositions into stories which customers can relate to and customer facing personnel can easily convey.

This should drive product's market success through differentiation of the product by ensuring that it always stays in line with customer's needs and market trends

Solutions Marketing

Define solutions that appeal to different markets. Define Ideal customer profile and build solution collateral mapped to it. Work jointly with product management to create solution promotion plans. Build sales plays, sales tools, maturity models and demand generation assets. Develop integrated marketing plan that delivers on the order book targets across segments and product portfolio

GTM planning, Sales enablement and Technology Partner engagement

Plan and recommend on market segmentation by route to market, sales enablement and readiness content. Integrate marketing and sales campaigns design

Build joint value propositions with technology partners

Analyst engagement

Work with industry analysts to ensure outside in market insights as well as appropriate positioning of the portfolio and solutions within the analyst community. Lead initiatives for analyst mentions and awards and submission of requirements via collaboration with

product team.