Strategic
RESPONSIBILITIES
- Execute integrated marketing programs for new product launches and brand building.
Operational
- Execute the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets.
- Coordinate with external agencies for generating sales promotional material
- Assist in planning and managing key internal and external corporate events.
- Assist in delivering all marketing activities within the agreed budget.
- Coordinate with agencies for planning & developing diverse media campaigns.
- Coordinate creation of Briefs for marketing agencies
- Work with appropriate in-house / vendor teams for Database Marketing
- Coordinate design, content & cost approvals from senior management
- Manage day-to-day agency affairs
- Campaign Activity Updates: Weekly
- Vendor & Media management
- Making corporate presentations.
- Driving Pre/ Post sales efforts including market research and trend analysis initiatives.
- Market Analysis, taking initiatives for all possible branding and Sales promotional activities.
Financial
- To monitor and manage marketing budgets for allocated brands.
- To adhere to the set annual marketing budget (and procedure) and control the individual budget per promotion, advertising campaign etc.
- Cost Updates Budget vs. Spend: Monthly
People
- Exhibiting a performance driven culture
- Training need identification for higher productivity.
Qualifications
- MBA/ PGDM in Marketing or related field
18+ years in experience of marketing of large scale real estate project and/or commercial project. Advertising experience in luxury items, automobiles, hospitality projects, BFSI etc.
