Job Purpose -
We are seeking a data-driven and strategic Senior Manager Performance Marketing to lead the execution, optimization, and scaling of our paid digital campaigns. The ideal candidate will have a strong understanding of paid media platforms, analytics tools, and campaignlifecycle management to drive customer acquisition, brand visibility, and ROI.
Job Outline
- Campaign Setup s Management
- Plan, execute, and manageend-to-end performance campaigns across platforms like GoogleAds (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, and other relevant networks.
- Structure and segment campaigns for maximum relevance and performance across customer personas and funnel stages.
- Performance Optimization
- Continuously track and analyze key performance metrics including CTR, CPC, CPA, Conversion Rates, and ROI.
- Apply optimization techniques such as bid adjustments, audience segmentation, dayparting, and keyword refinement.
- Drive efficiency through budget pacing and reallocation based on real-time data insights.
- Reporting s Analytics
- Build and share periodic campaign reports with actionable insights using Google Analytics, Google Looker Studio, Meta Business Suite, and other tools.
- Attribute conversions across multiple touchpoints and measure incrementality and lift from campaigns.
- Present results and strategy recommendations to internal stakeholders in a business- impact-oriented manner.
- A/B Testing s Experimentation
- Design and execute A/B and multivariate tests for ad creatives, messaging, CTAs, formats, and landing pages.
- Leverage findings to iterate creative strategies and funnel design.
- Technical Troubleshooting
- Collaborate with internal/external teams to set up pixels, tags, UTM tracking, and conversion APIs.
- Proactively resolve issues related to ad delivery, tracking mismatches, ad disapprovals, or low-quality scores.
- Cross-functional Collaboration
- Partner with content, design, CRM, sales, and product teams to align campaign goals with customer journey strategies.
- Ensure creative assets are performance-oriented and aligned with channel best practices.
- Market s Competitor Intelligence
- Conduct regular benchmarking of competitor campaigns, ad creatives, and keyword strategies.
- Identify white-space opportunities to drive differentiation and market penetration.
- Trend Monitoring s Upskilling
- Stay abreast of latest platform updates, algorithm changes, privacy policies (e.g., GA4, Meta CAPI, LinkedInchanges) and digital trends.
- Evaluate and adopt emerging tools and platforms for media buying and measurement.
G. Team Management s Capability Building
- Lead, mentor, and manage a team of performance marketers, ensuring clear ownership of campaigns,KPIs, and deliverytimelines.
- Set performance goals, review outcomes, and provide regular feedback to drive continuous improvement.
Qualifications
- Bachelor's/Master's degree in Marketing, Business, Technology or a related field.
- 8+ years of experience in performance marketing, ideally in B2C/B2B digital-first brands.
- Proven track record of managing large-scale paid campaigns across Google, Meta, LinkedIn.
- Strong grasp of analytics platforms such as GA4, Looker Studio, HubSpot, Mixpanel, or Tableau.
- Hands-on experience with Google Tag Manager, Facebook Pixel, and other trackingmechanisms.
- Advanced Excel/Sheets skills for data manipulation and reporting.
- Experience with marketing automation or CRM platforms is a plus.
- Strong communication and project management skills.
Key Responsibilities and % Time Spent
Campaign Planning & Strategy - 20%
Creative Coordination - 20%
Performance Monitoring & Optimization - 20%
Team management - 20%
Reporting & Insights - 20%
Total Time Spent on All Responsibilities - 100%
