Senior Manager - Performance Marketing

Job Title: Senior Manager - Performance Marketing

Location : Mumbai

Experience : 8–12 Years

Employment Type : Full-Time

Function : Performance Marketing

About the Role

We are looking for an experienced Senior Manager – Performance Marketing to lead performance marketing strategy and execution for global clients across multiple markets.

The role will be responsible for translating business objectives into data-driven performance marketing strategies, driving campaign effectiveness and ROI, and providing strategic leadership across clients, teams and media platforms.

The ideal candidate will bring strong expertise across digital performance channels, a commercial mindset, strong analytical capabilities and the ability to work with senior stakeholders across global markets and time zones.

Performance Marketing Strategy

• Lead the development of integrated performance marketing strategies aligned with client business and marketing objectives.
• Define channel strategies, audience approaches, investment frameworks and KPIs across multiple markets.
• Develop full-funnel performance strategies covering awareness, consideration, acquisition, conversion and retention.
• Identify opportunities to improve campaign efficiency, scalability and business outcomes through data and technology.
• Drive test-and-learn frameworks, experimentation and innovation across performance marketing programs.
• Develop forecasting, budget allocation and investment recommendations based on business objectives and historical performance.

Campaign & Media Management

• Oversee performance campaigns across platforms such as Google Ads, Meta, YouTube, Amazon and other relevant digital platforms.
• Ensure effective campaign setup, audience targeting, bidding, budget allocation, optimisation and measurement.
• Monitor key performance metrics including CPA, CPL, CAC, ROAS, ROI, CTR, CPC, CPM, CVR, LTV and other business-specific KPIs.
• Lead ongoing campaign optimisation to improve efficiency, scale and overall business impact.
• Ensure effective utilisation of media budgets across markets and channels.
• Work closely with analytics and technology teams to strengthen measurement, attribution and reporting frameworks.

Global Client Management

• Act as a strategic partner to senior client stakeholders across global markets.
• Build strong relationships with clients and develop a deep understanding of their business, consumer and market priorities.
• Lead client presentations, performance reviews, strategic planning sessions and business reviews.
• Translate complex performance data into clear business insights and actionable recommendations.
• Proactively identify growth opportunities and communicate strategic recommendations to clients.
• Manage multiple stakeholders across regions, functions and time zones while ensuring consistent delivery standards.

Leadership & Team Management

• Lead, mentor and develop a team of performance marketing professionals.
• Set clear objectives, establish ways of working and drive accountability across the team.
• Build team capability through coaching, knowledge sharing, training and exposure to emerging performance marketing practices.
• Review team performance and ensure high standards of strategic thinking, execution and client servicing.
• Foster collaboration between performance marketing, media planning, analytics, creative, technology and client servicing teams.

Business & Commercial Responsibilities

• Own performance marketing delivery across assigned clients and markets.
• Support annual planning, budget discussions, forecasting and commercial reviews.
• Identify opportunities for account growth, cross-selling and expansion of performance marketing capabilities.
• Contribute to new business pitches, RFPs and strategic proposals.
• Develop compelling performance marketing solutions that demonstrate clear business value.
• Ensure operational governance, process compliance and quality across client accounts.

Innovation & Industry Leadership

• Stay current with developments across AI, automation, measurement, attribution, retail media, programmatic, privacy-led advertising and emerging digital platforms.
• Evaluate new platforms, technologies and methodologies that can improve campaign performance and efficiency.
• Drive adoption of automation, data and technology-led solutions within performance marketing.
• Bring relevant global industry trends and best practices to client strategies.

Skills & Experience

• 8+ years of experience in Performance Marketing, Digital Marketing, Paid Media or a related discipline.
• Strong experience working with local or multi-market clients, preferably within a media agency or digital marketing environment.
• Proven experience managing significant media budgets and complex performance marketing programs.
• Strong hands-on understanding of major performance platforms including Google Ads, Meta, YouTube, Programmatic and Amazon Ads.
• Strong understanding of full-funnel marketing, audience strategy, attribution, and measurement.
• Strong analytical and commercial mindset with the ability to connect media performance to business outcomes.
• Experience managing and developing high-performing teams.
• Strong stakeholder and client-management capabilities, including interaction with senior leadership.
• Excellent communication, presentation and storytelling skills.
• Strong proficiency in Excel, PowerPoint and performance reporting/analytics tools.
• Ability to work effectively across global teams, markets and time zones.

Preferred Qualifications

• Experience managing global accounts across US, UK, APAC, Europe or Middle East markets.
• Experience working with enterprise or multinational brands.
• Exposure to e-commerce, retail media, lead generation, acquisition or conversion-led marketing.
• Experience with marketing analytics, attribution, dashboards and data visualisation.
• Exposure to AI, automation and technology-led media optimisation.
• Relevant certifications in Google, Meta, Amazon or other major advertising platforms.

Key Competencies

Strategic Thinking | Performance Marketing Expertise | Global Client Management | Data & Analytics | Commercial Acumen | Team Leadership | Stakeholder Management | Innovation | Communication | Business Growth

Success in the Role

Success in this role will be demonstrated through the ability to drive measurable business outcomes, build trusted relationships with global clients, develop high-performing teams, improve media efficiency and scale performance marketing capabilities across markets.