Senior Manager-Performance Marketing(Bus&Train)

We are looking for a highly analytical and data-driven Marketing Analyst to join our dynamic Performance Marketing team. You will be instrumental in measuring, analyzing, and optimizing the performance of our marketing channels.

About the Role

● Build, manage and monitor remarketing/acquisition campaigns across various channels including Google, Meta, Affiliates, etc;

● Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis

● Effectively communicate complicated analyses by developing easy-to-use reporting and dashboards

● Understand new and relevant KPI metrics requirements for performance management and optimization purposes

● Work with creative and marketing teams to test strategies and innovation

● Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels Qualifications

● Previous work experience for 5-6 years in a quantitative marketing role managing strategy and execution on Google, Meta etc; also travel industry experience is a plus for the role.

● In-platform execution experience setting up campaigns in Meta ads and Google Ads for Remarketing, New Acquisitions and Digital Branding objective with a strong grasp on all campaign types such as Search, Performance-Max, UAC on Google & Catalogue, AAA, etc; on Facebook

● Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized

● Excellent written and verbal communication skills

● Strong project management skills

● Critical thinker and creative

● Bachelor's degree in Marketing or relevant field