The Performance Marketing Lead will be responsible for developing and executing AND Academy's performance marketing strategy aligned with short- and medium-term business goals. The role involves overseeing multi-platform digital campaigns, optimizing performance, exploring new growth channels, and leading a high-performing team to achieve measurable results.
Job Description
- Formulate AND Academy's performance marketing strategy based on short-term and medium-term business objectives, performance of past campaigns and budgets.
- Plan, coordinate and oversee performance marketing campaigns across all digital platforms.
- Maintain detailed daily/weekly reports for ongoing analysis and improvement of campaigns.
- Explore new channels and digital partnerships for boosting growth and lowering costs.
- Coordinate with internal stakeholders - own team members, other teams, department heads and external agencies - to meet agreed execution/implementation deadlines.
- Manage the Performance Marketing Team and the learning & development of team members.
Qualifications
- No less than 7 years of relevant work experience, and at least 2 years experience of leading a team.
- Experience in the education sector and the design sector will be strongly preferred.
- Demonstrated ability to use performance marketing to drive business objectives, and to prepare spreadsheet-based reports to measure and analyze campaign performance.
- Ability to effectively plan, implement, analyze, and fine-tune performance marketing campaigns.
- Excellent written and spoken communication skills, and a passion for performance marketing.
- Top-notch general IT skills, especially spreadsheets, and nativity with major online ad platforms
- Proven ability to manage and motivate a team to produce high-quality work within agreed deadlines.
- Maturity, self-motivation, and acute attention to detail
- Postgraduate degree from a reputed institution
Work Timings:
09.00 am 06.00 pm (Monday thru Friday)
10.00 am - 05.00 pm (Sat) (2 Sat week off)
Work Location: B26, Okhla Phase 1
Remuneration: As per industry standards and commensurate with skills & qualifications
