Senior Manager - Paid Media

The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.

Mission & Responsibilities

Create and deliver optimal Mx, defined as Connection x Context x Content

• Work with Audience Architect to develop the growth target persona all the way through the media experience - for inclusion in planning tools, into buying audiences and into addressable segmentation
• Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
• Recommend optimum content and context based on client, brief and strategy
• Deliver overall experience and articulation of how channels work together
• Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

• Create the Mx guidelines in liaise with relevant internal specialist teams
• Ensure quality control on plan recommendation against Mx delivery
• Provide insightful post campaign optimization
• Contribute to the client satisfaction
• Ensure optimal Mx delivery
• Ensure audience planning and data integration from Mx brief to Mx measurement

Previous Experience & Industry Background

• 8 + years professional experience in strategic planning
• Media, Brand

Qualifications & Languages:

• Bachelor s or Master s degree in Business, Marketing or Advertising
• Languages: English ( Advanced )

Soft skills & Competencies

• Understanding the business
• Taking initiative
• Focusing on performance
• Building collaborative relationships
• Media and media planning
• Mx Champion (Connection, Context , Content)
• Omnichannel
• Strong negotiation skills
• Elite Programmatic
• Data processing and management
• Marketing Strategy

Technical skills

• Advertising technologies
• Operational performance management tools (e.g. Pilot, Magnitude)
• Audience planning tools (e.g. Polaris)
• Office software