Senior Manager - Organic Growth & SEO Partnerships

Location: Mumbai / Hybrid

Department: Marketing

Reports to: Head of Marketing

Experience: 4 to 6+ years

About the Role

We are looking for a Senior Manager, Organic Growth & SEO Partnerships to own and scale our organic growth strategy across SEO, content, link building, digital PR, and strategic partnerships.

The role will focus on improving search visibility across 400+ priority keywords, building a high-quality backlink profile, developing strategic partnerships, and driving organic growth that contributes to trials, demos, qualified leads, and pipeline.

Key Responsibilities

SEO & Organic Growth

* Own and execute the overall organic growth and SEO strategy.

* Lead technical, on-page, and off-page SEO initiatives.

* Develop strategies to improve rankings across 400+ priority keywords.

* Conduct keyword research, competitor analysis, and SERP analysis.

* Identify opportunities to increase organic traffic and search visibility.

* Optimise existing content based on search intent, keyword opportunities, and performance.

* Monitor SEO trends, algorithm updates, and competitor activity.

* Work with relevant teams to identify and resolve technical SEO issues.

Link Building & Digital PR

* Own the strategy for high-authority backlink acquisition.

* Build and execute scalable link-building and digital PR campaigns.

* Develop relationships with publishers, journalists, bloggers, and relevant industry platforms.

* Identify opportunities for editorial placements, guest contributions, expert commentary, and digital PR.

* Focus on acquiring relevant, authoritative, and high-quality backlinks.

* Track backlink growth, referring domains, link quality, and campaign performance.

Partnerships & Influencer Marketing

* Build and manage relationships with industry influencers, subject-matter experts, publishers, affiliates, and complementary SaaS businesses.

* Identify opportunities for influencer, affiliate, publisher, co-marketing, and content partnerships.

* Develop partnerships that drive backlinks, referral traffic, brand visibility, and qualified leads.

* Explore initiatives such as webinars, expert roundups, podcasts, research reports, and co-created content.

* Manage ongoing partner relationships and measure partnership performance.

Content & Keyword Strategy

* Develop content strategies aligned with search intent, keyword opportunities, and business priorities.

* Identify content gaps through competitor and SERP analysis.

* Work with writers and content teams to create high-quality, SEO-focused content.

* Optimise content for rankings, organic traffic, engagement, and conversions.

* Ensure content targets commercially valuable and high-intent keywords.

Performance & Analytics

* Track and report on organic growth and SEO performance.

* Monitor keyword rankings, organic traffic, backlinks, referring domains, and search visibility.

* Measure organic trials, demos, qualified leads, and pipeline contribution.

* Use data to identify growth opportunities and prioritise initiatives.

* Present performance insights and recommendations to the Head of Marketing.

Ideal Candidate

* 4 to 6+ years of experience in SEO, organic growth, digital PR, or SEO partnerships.

* Experience in B2B SaaS or technology companies is preferred.

* Proven track record of ranking competitive commercial and high-intent keywords.

* Strong understanding of technical, on-page, and off-page SEO.

* Hands-on experience with link building, digital PR, outreach, and backlink acquisition.

* Strong knowledge of keyword research, search intent, content strategy, and content optimisation.

* Experience building relationships with publishers, influencers, industry experts, affiliates, and digital platforms.

* Experience managing writers, outreach specialists, agencies, or external partners.

* Strong understanding of how SEO contributes to leads, demos, trials, and pipeline.

* Excellent communication, negotiation, and relationship management skills.

* Strong analytical and problem-solving abilities.

* Ability to independently own strategy, execution, and performance.

Tools

* Ahrefs

* Semrush

* Google Search Console

* Google Analytics 4

* Keyword research and content optimisation tools

* SEO auditing and technical SEO tools

* Google Sheets / Excel

* Reporting and analytics dashboards