Senior Manager - On-ground Promotional Operations

· Strategy & Execution

o Own and drive execution of all client activation campaigns across PAN India locations.

o Translate client briefs into scalable, timely and cost-effective operations plans.

o Collaborate with Business Development and Client Servicing to ensure flawless delivery.

· Operational Leadership

o Build & lead regional and zonal operations teams PAN India.

o Ensure execution standards, cost control and timely delivery for each project.

o Build and enforce SOPs for campaign execution, logistics, promoter deployment, etc.

· Promoter & Vendor Management

o Oversee nationwide promoter network – recruitment, onboarding, training and quality control.

o Build and manage relationships with execution vendors and third-party agencies.

o Ensure legal compliance and documentation of promoters and vendors.

· Technology & Systems Integration

o Champion adoption and utilization of the internal Campaign Management System (CMS).

o Work closely with the technology team to enhance tools for planning, reporting and analysis.

o Drive real-time monitoring and data-backed insights from on-ground campaigns.

· Budgeting & Cost Optimization

o Monitor project budgets, control costs and ensure healthy gross margins.

o Work with the finance team to forecast, allocate and track campaign-related expenses.

o Ensure statutory compliances

· People & Performance Management

o Build and mentor a high-performing operations team with clear KRAs and accountability.

o Drive training programs to upgrade team capabilities in line with company growth.

o Implement performance metrics to evaluate internal team and external vendor success.

· Risk & Crisis Management

o Anticipate, identify and mitigate operational risks during campaign execution.

o Create escalation protocols and response plans for field-related challenges.