The ideal candidate will have a strong working knowledge of paid advertising across one or more key social channels, such as Facebook, Instagram, Twitter, Snap, or TikTok. You will also build relationships with clients, suppliers, and other stakeholders, becoming a trusted voice for all things paid social.
Reporting of the Role
- This role reports to the Director, Media Activation.
Key Responsibilities
As an Account Manager, you will work closely with your Account Director and the Global Hub team to manage one or more client accounts. Your key areas of focus will include:
- Campaign Management
- Develop comprehensive paid social media plans and supporting materials that align with client objectives and KPIs. You should be able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats, etc.) and present them to both internal and external stakeholders.
- Be responsible for the end-to-end setup of paid social campaigns across all relevant social platforms and assist junior team members with this task as needed.
- Ensure that everyone working on the account (both locally and in the Global Hub team) undertakes regular quality assurance (QA) checks to ensure campaigns are set up to defined best practices.
- Monitor campaign performance and pacing to ensure all activity delivers as expected, troubleshooting and optimizing campaigns as necessary to improve performance.
- Work with Executives, Senior Executives, and the Global Hub team to produce detailed and accurate weekly/monthly campaign performance reports. You will lead client calls to present results as needed.
- Write insightful performance commentary that provides valuable insights and recommendations to clients. You should be able to identify trends and recommend on-platform actions to capitalize on or mitigate these trends.
- Produce more detailed analysis, including end-of-campaign reporting, quarterly/annual reviews, and standalone projects.
- Client & Partner Management
- Act as a key social point of contact for your client(s), ensuring their continued confidence in the quality of the team's and agency's social output.
- Demonstrate a deep understanding of media and technology developments that influence your client's business. You should be able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.
- Build and maintain relationships with key media partners, including Meta, Twitter, Snap, TikTok, Pinterest, and others.
- People Management
- Work with your line manager to effectively manage more junior team members, ensuring workloads are sufficiently monitored and prioritized to meet deadlines.
- Communicate clearly and in a timely manner with internal and external stakeholders across email, chat, video, and in-person, leading presentations when necessary.
- Attend regular internal meetings and training sessions to actively contribute to a collaborative and friendly paid social community. You will lead by example to motivate and encourage those with less experience.
- Operational Excellence
- Identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.
- Work with line managers to develop and implement testing/learning agendas for clients that provide clear and actionable insights on each social platform.
- Work closely with the planning team and other channel specialists to ensure paid social activity complements and enhances the wider marketing mix.
- Be responsible for the accurate and timely fulfillment of mandatory agency finance processes.
