Job Description Summary

Job Description

The position will be responsible for Conceptualizing, Developing and Implementing Marketing strategies and programs for India for Specimen Management business in Hospitals and Labs.

The person will be working closely with the Sales Team & Clinical Marketing team pan India at various levels and also with the Asia Pacific Regional Marketing teams to ensure alignment of India strategy with the Regional and Worldwide strategies and to ensure that the Marketing needs of the India are well understood and supported.

Principal Responsibilities -

• Developing Strategy for driving the growth agenda.
• Developing and implementing marketing initiatives in line with the overall business strategy.
• Own and drive the marketing programs with clearly defined outcomes - i.e. Market Conversion Programs, New products introduction, increased penetration, competitive conversions
• Play active role in building the Annual Strategic Plans ( 3-5 years plans) for the portfolio.
• Continually drive to gain customer / market intelligence through working with customer and customer-facing teams.
• Supporting the portfolio in driving Revenue and Profitability Growth.

Unique Knowledge & Skills-

• Marketing Skills

Ability to study, understand and use the trends / behaviors of the product / customers etc. and transfer these understanding in developing, designing & implementing marketing programs for a brand / portfolio in alignment with the overall strategy for the portfolio and desired business outcome.

• Customer Orientation

An urge to constantly reach and exceed customer expectations. The individual understands comprehensively the customer's business objectives as also their underlying needs. He / She is prompt in pursuing grievances and follows up relentlessly to address complaints. Is a trusted advisor to the customer in most of their important business decisions. They need to have patience and perseverance when dealing with customers.

• Experience and knowledge of designing and successfully implanting Channel marketing programs

• Field Sales Experience

Exposure to direct and indirect sales function will provide a better perspective of the job requirement.

• Rational and logical approach to problems and solution provider

The ability to grasp, identify and logically analyze each option in an objective and database manner. It includes the urge to update his/her business awareness by a constant drive to seek and collate information / data and critically analyze it to arrive at productive data based estimations.

• Self-initiation / Planning / Organizing

The ability to generate / identify customer's leads and to act on it. To design programs and organize seminars / workshops on product awareness resulting into increase in the demand of the same. To try to increase product knowledge on the medical systems related product and be prepared to respond to any query on the same.

Interpersonal and Influencing Skill

BD SUCCESS FACTORS

• Customer Orientation
• Result Orientation

Contacts (Internal and External)
Internal

• Associate Director- Marketing
• Director- SM
• Marketing Team Peers
• SM - Medical Affairs
• AD - Sales
• Regional Sales Team (Regional Sales Manager, Branch Managers, Area Sales Manager etc.)
• APAC Marketing team
• Finance and HR partner
• Supply Chain
• E&C
• Legal
• IT

External

• Marketing Agencies
• Customers ( Doctors / Nurses/ Channel partners/Hospital Administrators etc.)
• Relevant Associations / Federations etc.

Required Skills

Optional Skills

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Primary Work Location

Additional Locations

Work Shift