Role Overview
We are seeking an experienced Senior SEO Manager to lead our organic growth initiatives. The ideal candidate combines deep SEO expertise, strong analytical acumen, and hands-on experience using emerging AI-driven SEO tools to scale content, automate processes, and optimize user journeys. This role requires strategic thinking, team leadership, and the ability to collaborate cross-functionally to deliver measurable business impact.
Key Responsibilities
1. SEO Strategy & Execution
- Develop and execute comprehensive SEO strategies to drive organic traffic, conversions, and revenue growth.
- Lead technical, on-page, off-page, and content SEO efforts end-to-end.
- Align the business goal with agency to conduct keyword research, competitor benchmarking, and opportunity analysis.
- Improve Core Web Vitals, site architecture, schema, page speed, and crawl efficiency.
2. AI-Driven SEO Responsibilities
- Use AI for keyword clustering, content briefs, entity optimization, and semantic SEO.
- Implement GenAI workflows for:
- Content ideation & topic modelling
- Search intent mapping
- AI-powered meta tag generation
- SERP feature optimization
- Leverage AI-based audit tools for anomaly detection, technical health checks, and predictive traffic modelling.
- Collaborate with internal tech teams to deploy SEO automation engines (internal search analysis, real-time page scoring, etc.).
3. Content & UX Optimization
- Partner with content agency to scale high-performing SEO content programs (blogs, category pages, landing pages).
- Identify UX issues to improve conversions.
- Ensure all content meets E-E-A-T standards.
4. CRO & Web Optimizations
- Improve organic conversion funnels through A/B testing and CRO-led content optimization.
- Work with developers to deploy SEO-friendly UX changes across key pages.
5. Cross‑Functional Collaboration
- Work with product, tech, design, brand, and digital teams to execute holistic growth strategies.
- Support paid search, analytics, and omnichannel campaigns with SEO insights.
Tools Expertise
- Google Analytics, Search Console
- Ahrefs, SEMrush, Screaming Frog
- SimilarWeb, Hotjar
- AI SEO tools (Surfer, NeuronWriter, Jasper, ChatGPT, Gemini, Claude)
- Power BI
AI & Automation Skills
- Creating AI-assisted content frameworks
- Using LLMs to automate repetitive SEO tasks
- AI-driven topic modelling, entity-based SEO, semantic suggestions
- Ability to evaluate AI outputs for accuracy, hallucinations & SEO correctness
