Key Responsibilities
- Growth & User Acquisition
- Own acquisition strategy across paid & organic channels to drive new users, app installs, and FTB growth.
- Manage performance budgets (Meta, Google, DV360 etc.) to improve CAC, scale FTDs and optimize ROAS through event-based bidding and experimentation.
- Launch & scale new categories/business lines using funnel optimization, traffic hacks, and segmentation-based targeting.
- Brand & Campaign Management
- Lead 360 brand campaigns across digital, influencer, CRM, OOH, ATL & BTL to maximize share of voice and user adoption.
- Build positioning and messaging frameworks for product/category launches to drive uplift in CTR, conversion & category penetration.
- Drive affinity partnerships and influencer collaborations to improve brand awareness and lifetime value.
- Lifecycle & Retention
- Own lifecycle charter across active, dormant and lapsed cohorts using RFM-based segmentation and persona-based playbooks.
- Design multichannel CRM journeys (push, email, in-app) using personalization, discount laddering, and behavior triggers to unlock repeat transactions and retention.
- Improve onboarding, engagement flows and premiumization strategy to drive AOV, attach rates and LTV.
- Analytics & Growth Infrastructure
- Build dashboards and reporting frameworks to measure CAC, ROAS, LTV, churn, uplift and attribution impact.
- Run A/B experiments across ads, creatives, landing pages and CRM channels to continuously optimize funnel performance.
- Coordinate with product, category, analytics & data engineering to shape GTM strategy, infra enhancements, and measurement capabilities.
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhousesFACES CANADA, Good Vibes, Carmesi, Purplle, and NY Baeoffering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
