Senior Manager Marketing - Growth & Positioning

At GoldStandard Wealth, we are building a platform that helps portfolio managers operate, scale, and market themselves within a regulated PMS framework.

This role is responsible for shaping how the market understands usand clearly defining who is not the right fit. The focus is not on reach or volume, but on clarity, quality, and conviction.

Key Responsibilities

Define and refine clear, market positioning

Translate business strategy into strong messaging and narratives

Create high-quality content such as explainers, tools, and gated assets

Design marketing funnels that pre-qualify leads, not persuade everyone

Run performance marketing with a focus on lead quality over quantity

Build credibility through data, proof points, and real outcomes

Track meaningful metrics like lead quality, conversion to conversations, and decision timelines

Work closely with senior leadership and act on feedback quickly.

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