Senior Manager Marketing & Content Development

Senior Manager Marketing & Content Development

JOB PURPOSE

To define and drive SATS's global content strategy and governance framework.

The Senior Manager Marketing & Content Development ensures that the brand's narrative, value propositions and visual storytelling are consistently expressed across all marketing channels, assets and regions.

CRITICAL ACCOUNTABILITIES

List the responsibilities (Key Result Areas and the major activities) that must be achieved in order that the job purpose is fulfilled. For each KRA, document the performance measure(s) (i.e., outcomes) which indicate successful accomplishment of that KRA.

KEY RESULT AREAS (KRA)

MAJOR ACTIVITIES OUTCOME

Global Content Strategy & Planning

• Translate marketing and business priorities into a global editorial calendar (events, awards, sponsorships).
• Align on storytelling priorities (themes such as innovation, sustainability, service excellence, partnerships).
• Define content standards, tone and guidelines across all formats and channels.
• Unified content direction that supports the global marketing roadmap.
• Improved consistency of messaging across all touchpoints.

Marketing Collateral Development & Governance

• Lead creation and updates of all corporate decks, brochures, capability sheets, case studies and sector-specific materials.
• Manage the central asset repository with proper taxonomy and version control.
• Ensure regional teams have access to and use up-to-date assets.
• Collateral suite is current, brand-compliant and widely adopted by commercial teams.
• Reduced duplication and faster time-to-market for materials.

Social Content & Event Activation

• Partner with Digital Marketing and Communications teams to define story angles, key messages and content assets for LinkedIn and other platforms, particularly for key marketing events, sponsorships and campaigns.
• Consistent, on-message content that strengthens SATS's global narrative across digital channels.

Content Development & Cross-Functional Coordination

• Develop briefs for in-house design or external creative partners outlining objectives, target audiences, and key messages.
• Collaborate closely with Branding and Design teams throughout copy, visual, and production stages to ensure consistency with brand standards.
• Coordinate content timelines and approval workflows, ensuring deliverables are on track and aligned with priorities.
• Ensure final materials are uploaded to and tagged in the central repository
• High-quality, on-brand content delivered on time and aligned with the Group's messaging.

Measurement & Continuous Improvement

• Define content-specific KPIs (usage, downloads, engagement).
• Use insights provided by Digital Marketing and feedback from Sales/Regions to refine content strategy and priorities accordingly.
• Collaborate with Digital Marketing to interpret performance trends and integrate insights into content planning.
• Quarterly performance reports showing impact and improvement actions.
• Data-driven decision-making in content planning.

MAJOR CHALLENGES

Describe the major challenges you face in carrying out your job, and what you do in order to overcome them.

• Integrating multiple perspectives into cohesive storytelling.
• Maintaining content freshness and quality across high volumes.
• Ensuring adoption and effective use of marketing assets

KEY DECISIONS/DIMENSIONS

• Prioritizes content requests and allocates time and resources based on strategic importance, audience reach, and alignment with marketing priorities.
• Validates content quality and compliance before publication, ensuring brand voice, factual accuracy, and consistency with corporate guidelines.
• Evaluates content performance insights to adjust messaging, formats, and investment focus.

EDUCATIONAL QUALIFICATIONS

• A bachelor's degree in marketing, Business Administration, Communications or a related field is required.
• MBA or specialized master's degree in marketing, Brand Management or a related field is preferred.

RELEVANT EXPERIENCE

• Minimum 10+ years in B2B content or marketing roles with proven ability to craft and manage high-impact materials for global audiences.
• Proven experience in managing content production, brand storytelling and digital activation in complex matrix organizations.
• Aviation, logistics, or industrial sector exposure an advantage.
• Global experience
• Have experienced working with cross regional teams
• Good exposure to branding initiatives
• Technical Savvy to build KPIs and metrics

Experienced in

• Building asset
• Build value proposition
• Market analysis

PERSONAL CHARACTERISTICS & BEHAVIOURS

• Strategic Storyteller: connects brand vision to business relevance.
• Collaborative Leader: works seamlessly across teams and regions.
• Operational Excellence: strong project management and process discipline.
• Cultural Intelligence: adapts tone and narrative to diverse markets.
• Analytical Mindset: uses data to refine content effectiveness.
• Ethical and Integrity-driven: Operates with high ethical standards, ensuring that all activities align with the company's value. Practices openness and honesty in all communications and decisions, fostering trust within the team and with external partners.