About the Role
We are looking for a highly driven and strategic Senior Manager Influencer Marketing who will lead end-to-end influencer campaigns, from ideation to execution, while managing key client relationships and internal teams. This role requires a strong understanding of influencer ecosystems, content strategy, and campaign performance, along with the ability to drive both creative excellence and operational efficiency.
Key Responsibilities
1. Campaign Strategy & Planning
- Lead the development of influencer marketing strategies aligned with brand objectives
- Translate client briefs into impactful campaign ideas and execution plans
- Work closely with Planning & Strategy teams to identify the right influencers and platforms
- Build comprehensive campaign decks including creator selection, content approach, and media planning
2. End-to-End Campaign Management
- Oversee execution of campaigns across platforms (Instagram, YouTube, etc.)
- Ensure timely delivery of content, approvals, and campaign milestones
- Coordinate with internal teams (Pricing, Talent Procurement, Campaign Management)
- Maintain high quality and consistency across all deliverables
3. Client Management
- Act as a key point of contact for clients during campaign execution
- Present strategies, updates, and performance reports to clients
- Build strong relationships to ensure repeat business and long-term partnerships
- Handle escalations and provide proactive solutions
4. Influencer & Talent Coordination
- Work closely with Talent/Creator teams to onboard relevant influencers
- Ensure smooth communication of briefs, timelines, and deliverables
- Monitor influencer performance and ensure alignment with brand expectations
5. Team Leadership & Mentorship
- Manage and mentor a team of Associates / Executives
- Allocate tasks, set priorities, and ensure efficient team performance
- Provide training and guidance on campaign execution and strategy
6. Performance Tracking & Optimization
- Monitor campaign KPIs such as reach, engagement, views, and conversions
- Analyze performance data to derive insights and improve future campaigns
- Prepare detailed post-campaign reports with actionable recommendations
7. Process & Efficiency Improvement
- Streamline workflows across teams to improve turnaround time
- Identify gaps in execution and implement process improvements
- Ensure proper documentation and tracking of campaigns
Key Requirements
- 47 years of experience in influencer marketing / digital marketing / brand solutions
- Strong understanding of influencer platforms, trends, and content formats
- Experience in managing end-to-end campaigns and client relationships
- Excellent communication, coordination, and project management skills
- Ability to manage multiple campaigns simultaneously
