You should apply if you have:
- Expertise in media mix optimization and analytics in a D2C growth startup.
- Proven success in executing multi-channel marketing campaigns for D2C and eCommerce businesses.
- Prior experience and proven record in solving performance marketing campaigns for D2C businesses - Website & App ; Marketplaces - Amazon, Flipkart & Hyperlocal - Zepto, Blinkit and Instamart.
- Strong skills in SQL, Python, Power BI, and building advanced dashboards for real-time reporting.
- A data-driven mindset focused on measuring and optimizing campaign performance.
- Experience in marketing leadership roles at D2C brands or marketplaces.
- A passion for scaling businesses, supported by an entrepreneurial spirit.
- Proficiency in analyzing marketing data, user feedback, and campaign results to shape strategies.
- Knowledge of A/B testing, incrementality studies, and channel optimization.
- Ability to develop strategies for user acquisition, retention, and lifecycle optimization.
- Skills in identifying and testing innovative approaches to capture market demand.
- Proven track record of working across teams to share insights and drive results.
You should not apply if you:
- Can't work with ambiguity.
- Can't build processes or structures.
- Prefer to work in a silo as an individual contributor.
- Are not passionate about the health and nutrition industry.
- Have not managed teams before.
- Have not worked directly with a large consumer brand before.
- Don't enjoy a hands-on approach and prefer a purely delegative leadership style.
Skills Required:
- Bachelor's/Master's degree in Marketing, Business Analytics, or related fields.
- Experience in marketing analytics, performance marketing, or MarTech.
- Advanced knowledge of marketing platforms like Google, Meta, Amazon Ads, Appsflyer, Moengage & able to do media mix optimisations based on incrementality
- Proficiency in visualization tools like Power BI and Tableau, with experience in automation.
- Strong analytical skills for deriving actionable insights from large datasets.
- Expertise in A/B testing, lift studies, and performance tracking.
- Excellent communication and stakeholder management.
What will you do
- Lead data-driven strategies to drive growth across D2C and eCommerce channels.
- Develop and automate dashboards for performance monitoring and insights.
- Oversee and maintain comprehensive tracking of GTM initiatives across all channels and products, ensuring alignment with overall business goals.
- Develop, reconcile, and manage GTM reports, post-mortems, and performance retrospectives to assess success and identify areas for improvement.
- Work cross-functionally with marketing, product, sales, and operations teams to drive GTM success, ensuring all stakeholders are aligned from planning to execution.
- Oversee campaign optimization across platforms like Amazon, Meta, and Google.
- Analyze customer lifecycle data to improve acquisition, retention, and conversion.
- Manage marketing budgets to maximize ROI through targeted campaigns.
- Collaborate with internal and external stakeholders for seamless project execution.
- Stay updated on trends and leverage analytics for strategic decision-making
Work Experience: Proven experience in analytics-focused marketing roles within D2C or eCommerce.
Working Days: Monday - Friday
Location: Golf Course Road, Gurugram, Haryana
Perks:
- Friendly atmosphere
- High learning & personal growth opportunity
- Diverse work environment
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their lifes best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup thats revolutionising the health industry.
Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay
Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantly growing.
We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.
Funding
We raised $5 Million in a Series A funding
