ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it's important that our team members are representative of the students from more than 150 countries that we support.
The Opportunity:
The Senior Growth Lifecycle Marketer is responsible for leading the lifecycle engagement strategy for ApplyBoard globally. This person will lead the formation of an agile growth team to drive the development and execution of the strategy for ApplyBoard key customer segments - Students and Partners - across all markets and all channels.
What you will be doing every day:
- Developing Lifecycle Strategy: Create and execute an always on program strategy with clear metrics, to activate, engage, upsell and retain our customers.
- Performance Monitoring and Optimization: Identify areas for improvement and optimize conversion rates, promotional costs, and return on investment (ROI).
- Agile Campaign Planning and Execution: Planning, developing and launching, and managing multi-channel campaigns, including hypothesis led experimentation roadmap, learning agenda and agile workflow.
- Data Analysis and Reporting: Utilizing data analytics tools to track key performance metrics, generate reports, prioritize experiments and provide insights on the effectiveness of campaigns.
- Thought leadership: Continuously exploring and testing new concepts, tools, channels, tactics, and technologies to identify opportunities for growth.
- Budget Management: Managing the lifecycle promotional marketing budget effectively, allocating resources across different channels based on performance and strategic priorities.
- X-functional Partnership: Work closely with internal teams, vendors and agency representatives to develop, execute and optimize program outcomes.
Ideally, you also have experience with some of :
- A passion for EdTech
- 7+ years of experience, leading lifecycle, email, CRM and/or engagement marketing programs in a multi-channel program. B2B + B2C experience a bonus.
- Experience at high-growth startups and/or email marketing agencies
- Strong, hands-on experience with marketing automation platforms to be able to own reporting and iteration on existing workflows
- Exceptional copywriting skills and an eye for great design
- Knowledge of CRM & other email systems, attribution models, and lead scoring
- Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data
- Experience owning a numerical goal and driving experiments & campaigns to achieve that goal
- Entrepreneurial style with high agility, initiative and creativity
About ApplyBoard
ApplyBoard empowers students around the world to access the best education. With more than 800,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.
ApplyBoard's 1,350 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a four-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.
Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.
ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.
