SeniorManager-GrowthMarketing
Location:Bangalore/Gurugram
AbouttheRole
ExotelislookingforaSeniorManagerGrowthmarketingtoownend-to-endcampaignexecution,marketingoperations,andgo-to-marketdeliveryacrossourIndia,APAC,Africa,andMiddleEastmarkets.Thisisabuilder-operatorrole:you'llruntheenginethatturnspositioningandcontentintopipelineacrossemail,website,andpaid,whileowningthemartechstackandtheoperationalrigorbehindeveryGTMlaunch.
You'llworkcloselywiththeSeniorDirectorofIntegratedMarketingonstrategyandprioritization,butyou'llownexecution,systems,anddeliveryoutright.Thisisahigh-autonomyroleforsomeonewhowantstobuildafunction,notjustrunachannel.
WhatYou'llOwn
1.Campaigns(endtoend)
- Ownemail,website,andpaidmediaasoneintegratedsystemforcampaigns
- Planandexecutealways-onandcampaign-specificemailprograms(nurture,ABMsequences,product/featurelaunches,eventpromotion)
- Planandrunpaidmediaacrosssearch,andsocial-budgetallocation,targeting,creativebriefing,andperformanceoptimizationforEnterpriseaccounts.
- Buildthereportinglayerthattiescampaignactivitytofunnelmovement(MQLSQLpipeline),socampaignperformanceisneverablackbox
2.MarketingOperations
- Ownthemartechstack:CRM/MAPhygiene,leadscoringandroutinglogic,integrations,anddataflowbetweenmarketingandsalessystems.
- BuildandmaintainthesystemsandSOPsthatletcampaignsscalewithoutbreaking(thisincludestheSDRSOPworkalreadyinmotion)
- Ownmarketingdataintegrity:what'stracked,howit'sdefined,andwhocantrustthenumbers
3.GTMExecution
- TranslateGTMstrategyintoexecutablequarterlyandmonthlycampaignplans
- Workwithregionalmarketerstoownlaunchmechanicsfornewproducts,features,andmarkets,fromcampaigncalendartocross-functionalcoordination(sales,CX,productmarketing)
- BuildrepeatableGTMplaybooksbysegment(EnterpriseABM)solaunchesdon'tgetreinventedeachtime
4.SEO
- OwnorganicandAIsearchvisibilityasonefunction:traditionalSEOalongsideAEO/GEO(LLMcitationperformance).
- ExtendtheexistingAI-citationquerytrackingframeworkintoascaled,always-onprogramwithclearownershipofwhat'strackedandreported
- DrivethetechnicalSEO-agendasitearchitecture,migrationhealth,crawl/indexissues.
- Ownon-pageandcontentSEOprioritizationinpartnershipwithcontentandproductmarketing
- ReportorganicandAI-searchperformancewiththesamerigoraspaid:visibility,citationrate,andpipelinecontribution,notjustrankings
5.PerformanceMarketing
- Ownpaidmediabudgetallocation(upwardsof$350K)acrosssearchandsocialforEnterprise,Midmarket&SMBaccounts.
- TiespenddirectlytoSQL/pipelineoutcomesratherthanMQLsorclicks.
- Buildchannel-levelandblendedCAC/efficiencybenchmarksbysegmentandmarket.
WhatWe'reLookingFor
- 6-10yearsinB2Bmarketing,withdirectownershipofdemandgen,campaigns,ormarketingoperations(notjustonechannel)
- Provenexperienceowningamartechstackandtheprocessesaroundit-notjustusingthetools,butbeingaccountableforwhattheyproduce
- Comfortablewithfunnelmath:MQL/SQL/SALmechanics,attribution,andtranslatingcampaignactivityintopipelinelanguagesalesandleadershiptrust
- Experiencerunningpaidmediabudgetsandmakingchannelallocationcalls,notjustexecutingaplanhandedtoyou
- SaaS/B2BtechbackgroundpreferredCCaaS/CPaaSoradjacentcategoriesastrongplus
- Asystems-buildermindset-someonewholeavesbehinddocumentationandrepeatableprocess,notjustcampaignoutput
WhyThisRole
Thisisn'ta'runthechannels'job.You'rebuildingtheoperatingsystemforhowExotelgoestomarket,thesystems,theplaybooks,andtherigorthatletcampaignsandlaunchesscalewithouteverydecisionroutingthroughoneperson.
