Develop and execute comprehensive marketing plans and campaigns aligned with the hospital's goals and target audiences (patients, physicians, community).
Identify key marketing opportunities and develop strategies to capitalize on them.
Establish and monitor marketing budgets and ensure cost-effective utilization of resources.
Collaborate with senior leadership to define marketing objectives and KPIs.
Brand Management and Awareness:
Maintain and enhance the hospital's brand identity and messaging across all communication channels.
Ensure brand consistency in all marketing materials and patient interactions.
Conduct market research to understand brand perception and identify areas for improvement.
Digital Marketing and Online Presence:
Oversee the hospital's digital marketing efforts, including website content, SEO/SEM, social media strategy, email marketing, and online advertising.
Manage the hospital's social media presence, engaging with the online community and building brand awareness.
Track and analyze digital marketing performance, providing insights and recommendations for optimization.
Ensure the hospital's online information is accurate, up-to-date, and user-friendly.
Content Creation and Management:
Develop compelling and informative content for various marketing channels, including website articles, blog posts, social media updates, brochures, and patient education materials.
Ensure content is accurate, compliant with healthcare regulations, and aligned with the hospital's brand voice.
Manage the content calendar and oversee the production process.
Public Relations and Media Relations:
Develop and maintain relationships with media outlets to secure positive press coverage.
Prepare press releases, media kits, and talking points.
Respond to media inquiries and manage crisis communications in collaboration with leadership.
Organize press conferences and media events as needed.
Marketing Collateral and Materials:
Oversee the creation and production of marketing materials, such as brochures, flyers, posters, and presentations.
Ensure all materials are visually appealing, informative, and brand-consistent.
Manage the distribution of marketing materials through appropriate channels.
Event Planning and Management:
Plan and execute hospital-sponsored events, such as health fairs, community outreach programs, and seminars.
Coordinate logistics, promotion, and follow-up for marketing events.
Evaluate the effectiveness of events in achieving marketing objectives.
Market Research and Analysis:
Conduct market research to identify patient needs, competitor activities, and market trends.
Analyze marketing data and campaign performance to measure effectiveness and identify areas for improvement.
Provide insights and recommendations based on market analysis to inform marketing strategies.
Internal Communications Support:
Collaborate with internal stakeholders to support employee communication initiatives related to marketing campaigns and hospital news.
Ensure consistent messaging across internal and external communications.
Compliance and Regulatory Adherence:
Ensure all marketing activities comply with relevant healthcare regulations, including HIPAA and advertising guidelines.
Work closely with legal and compliance departments to review marketing materials.
Job Identification 29085
Posting Date 05/13/2025, 09:18 AM
Apply Before 05/20/2025, 09:18 AM
Degree Level Master's Degree
Job Schedule Full time
Locations 127, Shankarsheth Rd, , Pune, Maharashtra, 411042, IN
