Job Profile: Senior Manager- Fleet
Location: Gurgaon
Years of Experience: 6 - 10 years
About Fairdeal.Market
Fairdeal.Market is a rapidly growing B2B quick commerce company offering a wide range of products with delivery times as short as 20 minutes. Our mission is to ensure that every shopping bag worldwide can be filled efficiently and sustainably.
About The Role
We are looking for an experienced and driven Senior Manager Fleet to build, scale, and manage our 2W and 3W delivery fleet network through a mix of vendor partnerships and gig workforce models. This role is pivotal in ensuring all-time rider availability, cost efficiency, fast geographical scale-up, and seamless delivery operations for our B2B quick commerce business.
The ideal candidate will bring strong expertise in fleet operations, vendor management, incentive design, and on-ground execution, with a proven ability to deliver performance across multiple cities.
Key Responsibilities
- Fleet Setup & Network Expansion
- Design and establish the fleet operating model leveraging vendors, agencies, and gig partners for 2W and 3W fleets.
- Rapidly scale fleet availability in existing and new geographies in line with business growth targets.
- Build a strong vendor base ensuring competitive rates, quality of riders, and service reliability.
- Own the end-to-end vendor lifecycle selection, onboarding, performance management, and renewal.
- Cost, Incentive & Rate Card Management
- Develop and implement cost-effective payout structures, incentive schemes, and rate cards to optimize delivery costs while ensuring rider motivation.
- Benchmark and analyze market trends to keep the company's fleet rates competitive.
- Monitor payout accuracy and drive improvements in operational efficiency and rider productivity.
- Rider Management & Engagement
- Ensure adequate rider supply at all times through active vendor and gig ecosystem management.
- Build and manage rider grievance mechanisms ensuring timely resolution of issues related to payouts, schedules, and policies.
- Create programs to improve rider satisfaction, retention, and performance.
- Operations Excellence
- Drive adherence to delivery SLAs on-time delivery, right item delivered, and compliance with service standards.
- Collaborate closely with city operations, planning, and product teams to optimize fleet utilization and turnaround time.
- Implement SOPs and performance dashboards to monitor key operational metrics.
- Drive continuous improvement initiatives using data-driven insights.
- Compliance & Safety
- Ensure all riders meet necessary compliance, documentation, and safety standards (DL, RC, insurance, etc.).
- Partner with vendors to ensure zero tolerance for fraudulent or unsafe behavior.
Key Performance Indicators (KPIs)
- Fleet Availability % (2W and 3W)
- Cost per Delivery / Cost per Rider Hour
- On-Time Delivery %
- Rider Retention & Engagement Scores
- Vendor Performance & SLA Adherence
- Accuracy and Timeliness of Rider Payouts
Qualifications & Experience
- Bachelor's degree (MBA or equivalent preferred).
- 712 years of experience in fleet operations, logistics, or supply chain roles in Q-commerce, last-mile delivery, e-commerce, or mobility startups.
- Proven experience in vendor-based and gig fleet management across multiple cities.
- Strong understanding of cost control, payout systems, and incentive structures.
- Hands-on experience with on-ground operations and team management.
Skills & Competencies
- Strong analytical and problem-solving skills with data-driven decision making.
- Excellent negotiation and vendor management abilities.
- High ownership, execution bias, and ability to scale operations rapidly.
- Good communication and people management skills.
- Comfort working in fast-paced, ambiguous, and rapidly evolving environments.
Why Join Us
Be part of a fast-growing B2B quick commerce company transforming how businesses source essentials. You'll lead one of the most critical pillars of our operations the fleet network and play a key role in driving efficiency, reliability, and growth at scale.
