Senior Manager, Ecommerce
Location: Bangalore, India
Key Responsibilities:
- Lead the brand's end-to-end 360° e-commerce business across key online marketplaces, Quick Commerce, E-commerce, and D2C platforms including Nykaa, Meesho, JioMart, Myntra, 1MG, brand website, and other emerging channels.
- Drive strategic partnerships and Joint Business Plans (JBPs) to accelerate sales growth, profitability, and market share.
- Build, launch, and scale Origami's D2C business, owning website sales, UI/UX, customer journey, conversion optimization, and agency coordination for seamless execution.
- Own the Annual Operating Plan (AOP), budgets, and P&L for the e-commerce business, while creating dashboards and performance reports for regular business reviews.
- Lead brand, marketing, and content strategies for monthly and annual campaigns, managing performance metrics such as ROAS, CTR, CAC, and conversion rates.
- Ensure robust inventory planning, supply chain efficiency, and fulfilment processes to support growth.
- Own product assortment, pricing, catalogue management, PDP optimization, and enhanced content including Brand Stores, A+ content, videos, and rich media assets.
- Monitor competitor pricing, promotions, activities, and category trends to drive agile business decisions.
- Collaborate cross-functionally with internal stakeholders across sales, marketing, supply chain, finance, and operations to deliver business objectives.
- Stay ahead of market trends through regular research, new platform updates, emerging software, and AI-led growth opportunities.
- Expand the category presence on new-age platforms such as ONDC, FirstCry, FirstClub, and other high-growth channels.
Qualifications & Experience:
- FMCG is a must
- 8-12 years experience in leading ecommerce for a start-up brand
- Significant experience in scaling brands
- P&L ownership experience
Skills & Competencies:
- Deep understanding of Indian ecommerce ecosystems and platform mechanics
- Excellent leadership, communication, and negotiation skills
- Strategic thinking with strong execution orientation
- Proficiency in ecommerce tools, analytics platforms, and MS Office
- High analytical capability with comfort in working with data and dashboards
Key Performance Indicators:
- Ecommerce revenue and growth [New portals]
- Coordination with partner agency for existing platforms strategy
- Full-Fledged D2C website development and launch
- Development of new marketplace portals, define SOPs for the channel
- Team and internal capability development