Senior Manager - Digital Marketing
Bangalore, India
Details
Core Areas: Digital Marketing, Performance Marketing, User Acquisition, App Campaigns, Campaign Reporting & Analysis
Qualification: 2-4 yrs of relevant experience (Agency/e-commerce background preferred)
Your Role
- Work on creating and scaling app acquisition and effective re-engagement campaigns through 360 digital marketing campaigns.
- Hands-on experience on Google AdWords (UAC, Dgen, Pmax campaigns) and Meta(AAA/Sales campaigns)
- Can drive campaign execution end-to-end on the above channels
- Identify key metrics and have the eye to draft meaningful reports from the marketing and analytics dashboard, and have the acumen to read data in totality
- Frequent Innovation and regular iterations in campaigns and creatives to drive acquisition
- Obsession with install/order attribution and measurement with performance
- Adept at quick decision-making in a fast-paced environment with rapidly changing priorities
- High learning agility
- Strong communication skills
- High level of comfort with tools like Appsflyer, Adwords, DV360, FB Business Manager, Excel, Clevertap, Firebase, Mixpanel
What We're Looking For
- People with an endless curiosity and hunger to learn
- Owners who will think of Zepto as their own venture
- with customer experience
