Job Description

Job Title: Manager/ Senior Manager - Digital Marketing & Brand Management

Location: Hyderabad

Experience: 5–8 Years

Qualification: MBA in Marketing or equivalent postgraduate qualification in Marketing

About the Company:

A leading organisation developing specialised infrastructure, purpose-built campuses and customised facilities for the Life Sciences, Pharmaceutical, Biotechnology, Research and Advanced Manufacturing sectors is looking for an experienced marketing professional.

Role Overview:

We are looking for a dynamic, creative and commercially oriented professional to lead the organisation's overall marketing and communication strategy, strengthen brand positioning, enhance digital presence and support business development and leasing initiatives.

Key Responsibilities:

Brand Strategy & Positioning: Develop brand positioning, brand identity, messaging architecture, communication strategy, brand guidelines and corporate reputation initiatives.
Digital Marketing: Manage integrated digital marketing strategies, website content, project pages, landing pages, UX, SEO, SEM, Google Ads, LinkedIn Ads and campaign optimisation.
Social Media Management: Lead social media strategy, editorial calendar, content planning and performance, with a strong focus on LinkedIn, organic reach and audience engagement.
Content & Marketing Communications: Develop corporate brochures, project presentations, fact sheets, capability statements, newsletters, email campaigns, case studies, advertisements, videos and other marketing collaterals.
Media Planning & Integrated Campaigns: Plan and execute annual/quarterly media plans, ATL, BTL, advertising and integrated campaigns. Coordinate with media agencies, creative agencies and external vendors.
Business Development & Leasing Support: Work with BD and leasing teams on project-specific marketing, account-based marketing (ABM), sector-specific value propositions, lead generation, leasing presentations and customer-facing communication.
Performance & Stakeholder Management: Track website traffic, engagement, enquiries, conversions, campaign performance and marketing ROI. Collaborate with leadership, technical, project, legal and business development teams.

Key Skills Required: