Senior Manager- Demand Generation

Job Title: Senior Manager- Demand Generation
Location: Bangalore, India
Reports to: CMO
About Embark:
Embark is a specialized consulting and execution platform designed to help global enterprises build, scale, and evolve Global Capability Centres (GCCs) in India. We offer a comprehensive, end-to-end solution that addresses every critical stage of a GCC's lifecycle from strategy and setup to long-term transformation. Founded by experienced practitioners with deep domain expertise and ably sponsored by Embassy Group Our comprehensive solution spans the entire lifecycle of a GCC—from strategic setup to long-term transformation. Founded by experienced practitioners, Embark eliminates advisory fragmentation and executional friction by offering an integrated model across strategy, compliance, operations, talent, and culture
Job Summary: The candidate will be involved in managing the marketing programs in large accounts through Account Based Marketing and address the products solutions GTM in Emerging Markets. The hired candidate will be a part of an enthusiastic and passionate marketing team enabling Embark to do business better.
Roles and Responsibilities:
A Senior Marketing Manager will own an end-to-end responsibility from opening new conversations to accelerating existing ones; thought leadership, account based marketing, analyst relations, research, marketing and competitive intelligence, executive connects, industry associations and deal interventions initiatives. The reporting will be to the CMO of Embark
Every day of your work will throw you a challenge in one or many of the below areas:
Key Responsibilities:

• Involvement in the strategy & business planning and market segmentation which involves customer targeting and tracking, projecting technology trends, competition analysis.
• Creation of the overall Strategic Marketing Plan and planning the Go To Market Initiatives for existing customers as well as the prospects.
• Conceptualize and Execute Marketing programs in the emerging markets space: UK, APAC, US
• Defining and building the value proposition for the Business Unit. Working with internal stakeholders (such as Sales and Pre-Sales) to develop the positioning and messaging for the business unit.
• Analyst relationship management in conjunction with the central marketing team for building relationship with analysts c.
• Building a sustained CRM campaign as part of the overall ABM program, with an emphasis on customer testimonials and case studies.
• Ensuring strong marketing contribution to the pipeline, by executing multi-tiered, Embark led and Partner led events, lead nurturing, and pipeline acceleration activities defined in the marketing plan.
• Creating a New Media campaign, using Twitter, Blogs, LinkedIN, You Tube etc
• Delivering the committed results in compliance with branding and communication guidelines, on time and on budget through use of the assigned agencies

Additional Skills:
• Analytical skills. Ability to interpret data and metrics, and derive insights to drive strategic decisions to optimize campaigns.
• Adaptability. Flexibility to navigate rapidly changing market trends, technology, and consumer behaviors, and adjust strategies accordingly.
• Collaboration. Working seamlessly across departments including sales, content and product teams to align strategies and achieve common goals.
• Creativity. Innovative thinking to craft compelling campaigns and content that resonate with target audiences, setting the brand apart.
• Tech proficiency. Profound understanding and adeptness with marketing tools, automation, CRM systems, and analytics platforms to streamline processes and improve ROI.
• Communication. Clear and effective communication both within the team and with stakeholders, ensuring everyone is on the same page and objectives are understood.
• Results orientation. Focus on measurable outcomes and KPIs, consistently optimizing strategies based on performance metrics
• Strategic thinking. Long-term vision and planning, aligning short-term tactics with overarching business objectives.
Demand generation manager
• Oversees the entire demand gen strategy.
• Develops comprehensive plans aligned with business goals.
• Manages the team, sets targets, and evaluates performance.

Role Demands:
• Excellence in strategic and analytical problem solving Excellence in integrated Marketing Communication to address the diverse business needs and requirements, quick analytical thinking, and ability to have focused energy in transforming the requirements into solutions.
• Outstanding leadership and communication skills Polished verbal and written communication style. Ability to build a strong rapport with internal stakeholders. Good networking skills to work across different multi-cultural teams towards focused goal. Comfortable in interacting with and presenting to executives and senior business leaders
• Personal Drive Entrepreneurial drive with a can-do attitude, a strong desire to learn and shape your own career path. Commitment to making a positive lasting business impact.
• Self-Guided Attitude The ability to succeed in a professional environment where multitasking is the norm. Qualified candidates will understand how to produce results when working in challenging environments
• Ability to work under pressure: It is a high pace and high activity centric BU. It will call for working at a fast pace with various stakeholders globally.
• Ability to make decisions under ambiguity: Make decisions in unpredictable situation and think outside the box to make it simpler.

Experience and skill set required:
• 15+ years of marketing experience in an IT product/services company
• Understanding of the GCC industry and its challenges and drivers
• Understanding and appreciation of GCC enablement platforms
• Ability to articulate and create new value propositions from abstraction layer
• MBA with specialization in IT /Marketing desired
• Ability to conceptualize and execute high impact integrated marketing campaigns leveraging multiple marketing channels
• Account Based Marketing exposure to large accounts is important
• Previous IT marketing experience in the emerging markets: APAC, UK, US
• Excellent skills in MS Office Tools (Power Point, Word, Excel)
• Strategic thinking with strong execution skillset
• Ability to multi task with attention to details
• Excellent communication skills both written and verbal
• A team worker with good interpersonal skills
• Appreciate technology and business trends