What does this role hold for you
- Responsible for Operations of West Zone with a team of Client Service
- Associates.
- Be responsible for developing marketing campaign strategies and ensuring execution
- through the respective teams. along with ensuring smooth servicing of key clients for a
- portfolio of customers. Develop integrated marketing campaign strategies and activity plans for key programs
- leveraging product platform (website, app) and off platform activities (using digital
- marketing channels) to achieve key outcomes
- Manage the tracking and measurement of integrated digital marketing campaigns within
- the timelines and budgets
- Meet and speak to key clients to ensure smooth servicing and resolution of issues and
- concerns. Deliver weekly/monthly optimisation and monthly reporting of results against metrics
- including use of web analysis tools such as Google Analytics, email data reports, KPI
- report evaluations, call volume, quality of demand, and demand generated additionally.
- Develop CRM strategies for each campaign and coordinate CRM activity including Buyer
- lifecycle communication emails, call centre activity, list purchasing, effectively manage
- generated leads from all areas of the campaign activity in conjunction with the business
- stakeholders and overall CRM strategy
- Work with key stakeholders (Sales Clients, Marketing/Product teams, Sales) to identify
- marketing/product solutions aiding new revenue streams
- Actively partake in the running of the department providing ideas and best practice
- synonymous with a high-performance team.
Apply if you have
- An MBA/Engineering Degree with 8 to 15 years of experience.
- Designed campaigns for potential clients through extensive market research and
- analytics
- Result orientation and a strong work ethic of delivering on-time and in scope.
- Strong interpersonal, consultative and management dexterity.
- Good communication and interpersonal skills to guide multiple stakeholders both within
- and outside the organization.
- Business focus, customer & service aligned orientation and confidence in advising,
- developing and articulating solutions.
- A flexible, collaborative, proactive and customer-focused mindset with the ability to
- influence and engage direct and indirect reports and peers and build effective
- relationships.
