AREAS OF RESPONSIBILITYPERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE)
- Regional strategy planning and implementation
- Strategize to prepare a Customer Marketing Annual Calendar and execute customer marketing initiatives and activations in-line with brand plans , to deliver NSV and market share ambitions for the brands handled
- Lead the quarterly/annual planning in coordination with Marketing /HO Customer Marketing/ Sales team
- Develop and drive distribution/visibility / activation plans channel-wise across clusters
- Manage customer marketing budget for the portfolio
Delivery of NSV and market share ambition for portfolio handled
- Channel management
- Implement the Channel Leadership Programs with defined levers / metrics in coordination with the clusters
- Develop visibility strategy for the respective channel and oversee execution through state customer marketing manager
- Lead the annual & quarterly Channel-Brand activation planning process within the clusters and evaluate activations in the channel – Collaborate with HO Commercial Team to support Brand Building activities
- Understand regional nuances in channels which are used in designing local programs
QDVP3 scores
- Budget adherence
- Plan, allocate and monitor quarterly/ annual brand-wise TTL Budgets for the clusters
- Follow financial protocols and procurement processes for budget utilization
- Ensure marketing spend stays within the approved budgets at the regional level.Budget vs. Actual
- Brand
- Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out.
- Ensure brand health by constantly monitoring maket share/ IOP achievements
- Monitor competition activities Market share /IOP
- Performance governance
- Establish a robust M&E mechanism for customer marketing initiatives
- Use learning of an M&E for forward planning Winning activation portal
- Drive SNOP process
- Manage communication, discussion and alignment of calendar inputs
- Plan activation M&E review and linkage of inputs to volume forecasts Qualitative
- Accounting governance
- Be responsible for CARM compliance, Auditory compliance, accurate provisioning
- Track and review aging of provisions and Open PO/MIGO Audit reports
