Job Title: Senior Manager – Creative Strategy
Location: Bangalore
Experience: 8-12 Years
We're looking for someone who gets excited by ideas. Not just campaigns. Not just content.
The kind that start with a random observation, a cultural moment, a consumer behaviour, a comment section rabbit hole, or a conversation with a friend—and somehow turn into something a brand can own.
At LWYD, strategy isn't about writing long decks and fancy frameworks.
It's about figuring out what people care about and helping brands become part of that conversation.
What you'll be doing
- Taking client briefs and turning them into campaign ideas worth pursuing.
- Finding white spaces and opportunities that others might miss.
- Keeping a pulse on culture, creators, trends, communities, and the internet in general.
- Working closely with creatives to shape ideas from thought to execution.
- Building launch plans, campaign narratives, content ecosystems, and brand stories.
- Helping brands stay relevant without trying too hard.
- Bringing fresh thinking into pitches and helping us win exciting work.
- Guiding younger strategists and helping make the work better every day.
You might be a fit if...
- You understand people better than you understand marketing jargon.
- You can take an emotion, occasion, behaviour, or insight and turn it into a campaign idea.
- You find yourself constantly saving ads, campaigns, trends, memes, creator content, and screenshots because there's something here.
- You love experimenting.
- You don't mind being wrong as long as you learn something useful.
- You've worked on big campaigns, launches, IPs, brand platforms, or cultural moments.
- You understand that every platform has its own language and know how to make ideas travel across them.
- You've worked with creators and influencers and know the difference between meaningful content and forced brand integration.
- You've spent enough time in agencies to know that the best ideas rarely show up in the first brainstorm.
What we care about
Curiosity. Taste. Good ideas. People who ask interesting questions. People who push thinking further.
Why LWYD
We're a team of strategists, creatives, designers, storytellers, and generally curious humans who enjoy solving brand problems and making cool things happen.
Just good people trying to create work that matters.
If that sounds like your kind of place, we'd love to talk.
