Job Description

Role Overview

We are looking for a Senior Manager – Content Marketing to build and lead Taggd's B2B content engine. You will turn research and market insight into thought leadership, brand-leadership writing and demand-generation content that earns media visibility, grows our social audience and delivers a steady flow of Marketing Qualified Leads (MQLs).

Key Responsibilities

Research, write and publish eBooks, white papers and long-form reports that position Taggd as a voice in talent acquisition and HR tech
Produce brochures and sales collateral that are accurate and ready for the sales team to use
Write articles, point-of-view pieces and press releases in a consistent brand voice
Own on-page, off-page and technical SEO with hands-on involvement; build keyword-led content plans and track search performance
Run Taggd's presence on LinkedIn, Facebook, Instagram, X and other platforms; grow engagement and community, led by LinkedIn
Build relationships with leading media houses and secure 12–15 media mentions through placements, press releases and thought-leadership pitches
Manage MQLs from content and campaigns (target: 30 per quarter) with a high conversion into sales conversations
Work with Sales and Marketing on campaigns, content calendars and lead-quality feedback

Requirements

Research-led B2B content experience, with a minimum of 6 eBooks and 1–2 white papers delivered
Experience preparing long-form reports and brochures
Hands-on SEO experience across on-page, off-page and technical
Social media management across LinkedIn, Facebook, Instagram, X and other platforms, with a record of audience growth
Experience working with leading media houses, with 12–15 mentions secured at minimum
Experience managing MQLs with a high conversion ratio
Background in SaaS, HR Tech or Product
Authoritative B2B, thought-leadership and brand-leadership writing