About GreyLabs AI
GreyLabs AI builds Voice AI and Analytics products for the BFSI sector. Our customers are banks, NBFCs, insurance companies, and fintechs and we help them transform how they engage customers, manage collections, and derive intelligence from voice interactions.
We are a Series A Funded company at the scaling stage, with a strong product, a growing customer base, and the ambition to become the dominant Voice AI platform for BFSI in India.
About the Role
GreyLabs AI is looking for a senior, hands-on content owner who can take complete charge of B2B content across the funnel - from sales enablement and campaigns to thought leadership. This is a high-ownership, high-visibility role: you will be the single point of accountability for how GreyLabs AI sounds and shows up everywhere it is read, watched, or pitched, working closely with the Head of Marketing, Sales, and Product.
This role suits someone who is equally comfortable writing a punchy WhatsApp sales message, structuring a 40-page whitepaper, and briefing a video editor - and who can independently take a campaign from idea to execution without needing to be told what good looks like
What You Will Own
B2B Content Strategy: Develop and execute a content aligned with Greylabs AI's go-to-market goals, targeting CXOs and digital transformation leaders within the BFSI sector.
1. Sales Enablement
- Sales presentations, pitch decks, and email templates
- Case studies and customer success stories
- Battlecards (competitive positioning, objection handling)
- WhatsApp outreach messages, sales email sequences, and follow-up templates
- Physical/printed sales collateral and letters
- Product videos/recordings and demo scripts
2. Campaigns & Demand Generation
- Promotional emailers and newsletters
- Co-own end-to-end campaign conceptualization, planning, and execution with the Head of Marketing
- Social media content across platforms (organic)
3. Video & Audio
- Podcast content planning and show notes
- Scripting and repurposing long-form video into short bites/clips
- Briefing and coordinating with video editors/freelancers
4. Events & Offline
- End-to-end content for event booths, standees, brochures and offline collateral
- Event agendas, run-of-show content, and event-led presentations
- On-ground content execution support during events
5. Thought Leadership
- Blogs across product & industry
- Reports and whitepapers - research-backed, narrative-led
6. PR & Corporate Narrative
- Press releases (launches, funding, partnerships, milestones, partnerships)
- Company narrative and positioning statements used consistently across press, investors, and the website
- Executive bylines / op-eds for external publications
- Media talking points and Q&A prep for spokespeople
- Act as the content interface to our PR agency - you own the writing and narrative
Must-haves
- 8+ years of B2B content experience, with a portfolio spanning sales enablement, campaigns, and long-form thought leadership
- Proven ability to write across formats and tones - from a WhatsApp nudge to decks & reports
- Experience working directly with Customer facing & product teams to build enablement material that actually gets used
- Strong project management instincts - can run multiple content streams and freelancers without hand-holding
- Comfortable briefing and directing design/video freelancers, even without being a designer/editor themselves
- Strong narrative-writing instincts for PR and corporate storytelling - comfortable drafting press releases and working alongside a PR agency
Good to have
- Prior experience at a BFSI-focused company, marketing agency, fintech company, is a strong advantage
- Deep understanding of the BFSI ecosystem, banking operations, insurance products, capital markets, lending, compliance, and digital banking trends
- Experience in writing for AI, BFSI, SaaS, or deep-tech B2B domain
- Prior exposure to event marketing and on-ground content execution
- Basic familiarity with design tools (Canva/Figma) and video editing tools for quick turnarounds
