Senior Manager - Consumer & Shop Insights

Key responsibilities - Independently lead Insights for our key Beverage Brands(7up , Mirinda, Nimbooz) and Area Countries (Bangladesh, Srilanka, Nepal) entire portfolio Lead Insights Capability agenda for India

Key skills - Branding and Communication understanding, Insight mining, Data synthesis, Ability to work with both qualitative (unstructured) and quantitative (structured) larger data sets to answer key business questions Good at Excel, presentations and knowledge of any analytical data sets apart from frameworks for analysis

Key responsibilities -

Lead interactions with ExCom, Category leads and Global Insights and Category Stakeholder as well as external partners to manage all Insights questions towards formulating a winning business plan for India Region X Beverages. Will need to also interact with Global beverage Insights team on global work on these brands and be able to independently lead Insights for Area country

Apply research and analytics tools to understand ongoing in-market performance of our brands, categories and competitors

Lead the development and activation of growth strategies and positioning for our brands and categories

Support the development of consumer-centric brand campaign ideas, marketing programs and

innovation ideas in partnership with cross-functional teams and agency partners

End-to-End Insights: Generate and embed agile, real-world insights to drive confidence through the innovation development and launch process, plus sustainable scale and incrementality

Commercial Mindset: Understand all levers of brand growth and translate insights and analytics into strategies and plans to drive brand and portfolio growth at retail

Skills & Competencies:

• Strong analytical skills and a proven track record in understanding consumer insights and business insights.
• Experience of leading and driving multiple complex projects spanning different business and disciplines with a sharp customer-focus.
• Sound problem identification, judgment, resolution and decision-making skills often in ambiguous situations.
• Good understanding of the new methodology and the digital space
• Managerial experience and demonstrated effectiveness and interest in leading, coordinating and developing colleagues from across a variety of disciplines in a complex organization.
• High level of integrity, ownership and accountability
• Ability to drive change and challenge the status quo.

Years of Experience : 12 + year. Ideally with 3+ years in Client Side

Should have handled the following

• Brand Track - Continuous and Dipstick
• Advertising Pre Testing
• Concept Product Testing
• Innovation development
• Qualitative Research
• Idea but not must have handled
• Nielsen Retail Audit
• Kantar World Panel