Senior Manager Consumer Insights

Senior Manager - Insights, Hindi Movies

Location: Mumbai| Function: Programming Strategy and Insights | Reports to: Associate Vice President - Insights, Movies, Infotainment, Sony AATH and Sony PAL

Purpose

This position is responsible for architecting and executing the content and scheduling strategy for Hindi Movies channels to drive peak viewership, GRP performance, and market share. Operating at the intersection of creative curation and commercial strategy, this role ensures all content acquisition and scheduling decisions directly optimize revenue potential. The position requires a data-informed leader who can foster seamless cross-functional alignment with Sales, Brand, Legal, and Distribution, while building a high-performing programming team to achieve the channels long-term business objectives.

Education: Master's in Business Administration or Postgraduate in Management

Experience: 8+ years of experience in Programming Strategy Insights in a consumer-centric industry/ agency.

Key Responsibilities:

1.Channel Performance Management

• Ensure the channels meet GRP, viewership, and share targets.
• Monitor weekly and quarterly GRP, viewership, and share data to identify trends and gaps.
• Implement corrective actions for underperforming slots.
• Align programming grids and scheduling decisions with target performance objectives.
• Prepare performance reports and insights for management to inform strategic decisions.

2.Content Acquisition & Curation

• Evaluate, select, and acquire movies based on quality, relevance, and cost-effectiveness; maintain weekly premieres; build and maintain library.
• Evaluate and select movies based on quality, audience relevance, and cost-effectiveness.
• Ensure timely acquisition to maintain a consistent schedule of weekly premieres.
• Maintain and optimise the content library for variety, market trends, and audience engagement.
• Analyse competitor offerings and audience preferences to inform acquisition decisions

3.Programming Strategy & Network Collaboration

• Develop and execute programming strategies aligned with sales, brand, and cross-department goals.
• Delegate objectives and track progress through O.C.M or other performance tools.
• Provide promo and library support to maximise on-air impact and content utilisation.
• Facilitate collaboration with other teams to leverage synergies and ensure cohesive execution.

4.Commercial Alignment & Revenue Focus

• Ensure timely execution of content-related tasks within 15/30-day TATs.
• Align programming and acquisition strategy with revenue and commercial objectives.
• Liaise with commercial/business teams to gather input and integrate priorities.
• Monitor outcomes and incorporate feedback to maximise revenue impact and stakeholder satisfaction.

5.Technical Competencies:

• Designing content calendars and premieres to optimise ratings and GRP.
• Evaluating, curating, and maintaining cost-effective content libraries.
• Interpreting viewership, GRP/share trends, and audience segmentation.
• Ensuring timely execution of acquisition, review, and approval processes.
• Aligning programming strategy with sales, brand, commercial, and legal teams.

6.Behavioural Competencies:

• Anticipate audience preferences and market trends to inform programming decisions.
• Drive alignment across multiple stakeholders and teams.
• Take timely and effective actions to address programming or acquisition challenges.
• Build, mentor, and develop team capability while fostering a positive culture.
• Respond effectively to changing market conditions, channel performance, and competitor strategies.

Why join us

Sony Pictures Networks India Private Limited (SPNI) (formerly known as Culver Max Entertainment Private Limited) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India's Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount's Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company's unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com