About Us:
Founded in 2010, Ekya Schools offers progressive K-12 education through CBSE, ICSE, and Cambridge IGCSE curricula, emphasizing experiential learning. Drawing from the legacy of the CMR Group, we nurture lifelong learners equipped to thrive in a dynamic and evolving world.
Position Overview:
We are seeking a results-driven Senior Manager Business Development Admissions to spearhead initiatives that drive revenue growth and expand student enrollment. The ideal candidate will have expertise in admissions processes, on-ground activation, and building partnerships that enhance the institution's market presence. They will also leverage CRM tools to optimize lead management and conversion, ensuring a seamless experience for prospective families.
Key Responsibilities:
Admissions and Revenue Growth
- Develop and implement strategic plans to increase student enrollment and achieve revenue targets.
- Create and manage a robust admissions pipeline, ensuring steady growth in applications and conversions.
- Analyze enrollment data and trends to forecast future opportunities and address challenges proactively.
On-Ground Activation and Outreach
- Plan and execute on-ground targeted events, campaigns, and activations to attract prospective families.
- Collaborate with the marketing team to ensure campaigns resonate with target demographics.
- Organize open houses, school tours, and engagement programs to showcase the institution's offerings.
Partnership Development
- Identify, develop, and nurture partnerships with preschools, K10 schools, corporates, and community organizations to build a strong referral and lead generation ecosystem.
- Actively network and build long-term relationships with stakeholders in the education ecosystem through outreach programs, school visits, and field engagement.
- Develop and implement innovative engagement strategies as part of networking and building relationships.
- Lead negotiations and finalization of partnerships with a target of securing admissions
- annually via these channels.
- Maintain a structured partnership pipeline and track lead conversions aligned with key admission.
CRM Management
- Oversee CRM implementation and utilization to ensure efficient lead tracking and follow-up.
- Leverage CRM insights to refine outreach strategies and improve conversion rates.
- Train the admissions team on best practices for CRM usage and engagement workflows.
Team Leadership and Collaboration
- Lead the admissions team, fostering a culture of accountability and innovation.
- Work closely with academic, operations, and marketing teams to align admissions goals with institutional priorities.
- Mentor and develop team members to enhance their performance and professional growth.
Market Research and Competitive Analysis
- Monitor trends in education and admissions to stay ahead of the competition.
- Conduct market analysis to identify new opportunities for revenue growth and diversification.
- Use insights to refine admissions strategies and value propositions.
Key Skills & Competencies
- Strong business development & sales acumen
- Strategic mindset with a data-driven approach
- Exceptional interpersonal & communication skills
- Ability to lead teams and collaborate cross-functionally
- Strong analytical and reporting capabilities
- Familiarity with CRM systems
- Excellent presentation & negotiation skills
Qualifications & Experience
- Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred)
- Experience: Minimum of 8+ years in business development, admissions, revenue growth within the education sector or allied industries.
- Expertise in Activation: Proven track record in planning and executing successful on-ground campaigns.
- CRM Knowledge: Experience in using CRM tools to manage admissions pipelines.
- Revenue Focus: Strong understanding of revenue generation strategies in an educational context.
- Leadership Skills: Ability to lead and inspire teams to deliver exceptional results in a high-pressure environment.
- Analytical Mindset: Ability to interpret data and use insights to refine strategies and improve outcomes.
We would love to hear from you!
