MoEngage is seeking a dynamic Senior Manager - Brand & Product GTM to join our passionate marketing team. This role is pivotal in shaping and executing the go-to-market strategy for our products, driving brand awareness, and ensuring our offerings resonate with target audiences. If you thrive in a fast-paced, data-driven environment and are adept at cross-functional collaboration, we want to hear from you.
What You'll Do
Product GTM Strategy Development
- Develop and own the end-to-end go-to-market strategy for new product launches, major features, and product updates, ensuring alignment with overall business objectives and revenue targets.
- Conduct in-depth market research, competitive analysis, and customer segmentation to identify target markets, ideal customer profiles (ICPs), and buyer personas.
- Define product positioning, messaging, and value propositions that resonate with target audiences and differentiate our offerings.
Launch Planning & Execution
- Create detailed launch plans, timelines, and project manage cross-functional teams (Product, Sales, Marketing, Customer Success, Enablement) to ensure seamless execution.
- Work closely with the digital marketing team to develop integrated marketing campaigns (content marketing, digital advertising, webinars, events, etc.) that drive awareness, generate leads, and accelerate pipeline.
- Develop content in the form of case studies, reports, PR, and other collateral that showcase the benefits of the product along with social proofing.
- Partner with the Product Marketing team to equip sales teams with the necessary training, tools, and messaging to effectively articulate product value and close deals.
Performance Monitoring & Optimization
- Define and track key performance indicators (KPIs) for GTM initiatives, including adoption rates, pipeline generation, revenue impact, customer acquisition cost (CAC), and customer lifetime value (CLTV).
- Analyze performance data, identify trends, and derive actionable insights to optimize GTM strategies and continuously improve product success.
- Establish feedback loops with sales, customer success, and customers to gather insights, understand pain points, and inform future product and GTM iterations.
Cross-functional Collaboration & Leadership
- Act as a central point of contact, fostering strong relationships and alignment across all stakeholders.
- Champion a customer-centric approach throughout the product lifecycle, ensuring customer needs are at the forefront of all GTM efforts.
GEO (Generative Engine Optimization)
- Create a content calendar listing topics aligned with global brand pillars, aiming to accelerate MoEngage's brand awareness and perception.
- Work with freelancers to create multiple content pieces, including strong briefing, timeline maintenance, and ensuring quality output.
- Identify and collaborate with thought leaders and industry experts to create content about MoEngage and leverage their network to improve MoEngage's reach.
Customer Marketing
- Work closely with Customer Success teams to send regular newsletters about new MoEngage products and relevant content assets to drive product adoption and upsell revenue.
Skills & Qualifications
- Good grasp of the English language, especially in writing and presentation.
- Strong collaboration skills to ensure seamless work with Design, Digital, Social, Paid, Email, Field Marketing, Partner, Product, and Product Marketing teams.
- Background of writing blog articles, reports, whitepapers, ebooks, videos, and other long-form content assets.
- Working knowledge of marketing principles and best practices.
- Understanding brand and regulatory compliance.
- Excellent project management skills and the ability to liaise with agencies, vendors, and creative/design professionals.
- Good planning, interpersonal, negotiation, and communication (verbal and written) skills.
- Ability to multitask with multiple deadlines and/or milestone requirements.
- Strong attention to detail and a commitment to quality (e.g., proofreading, editing, and consistency).
- Continually pick up new skills and technology (proficiency with multiple Martech tools is a BIG plus!).
- Energetic and able to work in a highly dynamic environment.
You'll grab our attention immediately if you have:
- A bachelor's degree in Marketing, Technology, English, Journalism, or a related communications field.
- 7+ years of experience in multi-channel and multi-format content creation for a B2B tech SaaS company.
- Skills that can help you convert tech/product knowledge into something valuable for our customers, i.e., if you speak about value propositions and not features.
- Owned multiple Marketing responsibilities in a B2B Tech SaaS with a PLG-led growth model in the past, or have a strong familiarity with a PLG motion.
- A strong understanding of data, using it to derive insights, and converting it into something our customers understand.
- Ideate and execute creative campaigns that stand out from standard B2B communications and visuals on social media or email.
