Duties and Responsibilities
Marketing & Communications
- Develop and implement integrated marketing and outreach plans to support the School's strategic objectives.
- Plan and execute marketing campaigns across digital and offline channels to promote programmes, events, and key initiatives.
- Develop marketing and promotional materials for outreach activities and events.
- Monitor campaign performance and engagement metrics to evaluate effectiveness and identify opportunities for improvement.
Stakeholder Engagement & Partnerships
- Build and maintain strong relationships with schools, industry partners, government agencies, community organisations, alumni, and other external stakeholders.
- Identify and develop partnership opportunities to expand the School's outreach and engagement efforts.
- Represent the School at networking events, outreach activities, exhibitions, and partner engagements.
- Foster collaborations that strengthen the School's visibility and impact.
Events Management
- Lead the planning and execution of a wide range of internal and external events, including Open House, student recruitment activities, outreach programmes, conferences, workshops, industry engagements, competitions, and community events.
- Manage end-to-end event planning, including budgeting, timelines, procurement, vendor management, logistics, risk management, and post-event evaluation.
- Coordinate with faculty, administrative units, students, vendors, and external partners to deliver high-quality event experiences.
- Develop event programmes, scripts, briefing materials, presentations, and promotional collateral.
- Be comfortable emceeing events, facilitating panel discussions where required, delivering presentations, and engaging audiences of varying sizes.
Project Management
- Lead or support strategic outreach and engagement projects across the School.
- Manage multiple projects simultaneously while ensuring timely delivery and effective stakeholder coordination.
- Track key performance indicators and prepare reports to evaluate the success and impact of outreach and engagement initiatives.
- Undertake other duties as assigned.
Qualifications
- A recognised degree in Marketing, Business, Communications, Event Management, or a related discipline.
- At least 5–8 years of relevant experience in marketing, outreach, stakeholder engagement, and event management.
- Demonstrated experience planning and managing large-scale internal and external events.
- Strong stakeholder management and partnership development skills.
- Excellent organisational and project management capabilities, with the ability to manage multiple priorities concurrently.
- Strong written, verbal, and interpersonal communication skills.
- Confident and comfortable with public speaking, delivering presentations, and emceeing events.
- A proactive, collaborative, and adaptable working style with strong attention to detail.
- Proficiency in Microsoft Office, Canva, and digital marketing tools is an advantage.
- Experience in higher education, public sector, or purpose-driven organisations.
- Experience engaging prospective students, youth, or industry stakeholders.
- Interest in technology, innovation, and higher education.
- Willingness to work occasional evenings and weekends to support outreach activities and events.
