Job Title: Senior Manager – Admissions
Reporting To: Vice President – Academics & Operations
Location: Corporate Office with Pan-India Travel
Role Overview
To lead and drive admissions strategy and execution across all partner schools, ensuring consistent enquiry generation, conversion, and brand positioning aligned with corporate standards.
Key Responsibilities
1. Admissions Strategy (Corporate Level)
- Design and drive central admissions strategy for all franchisee schools
- Define targets, funnel metrics, and conversion benchmarks
2. Franchisee School Support
- Handhold schools in end-to-end admissions lifecycle (lead to enrolment)
- Guide on local market strategies, outreach, and partnerships
3. Lead Generation & Marketing Alignment
- Work closely with marketing team on campaign planning (digital + on-ground)
- Ensure quality leads and effective utilisation by schools
4. Counsellor Training & Conversion
- Train and monitor admissions counsellors across schools
- Standardise pitch, objection handling, and parent engagement
5. Funnel Management & Conversion
- Track enquiry-to-admission (E2A) conversion across schools
- Identify gaps and drive corrective actions
6. Events & Outreach
- Plan and monitor admissions events, orientations, school visits, RWA activations
- Ensure strong local visibility and engagement
7. Reporting & Dashboards
- Build and track daily/weekly admissions MIS and dashboards
- Provide insights and action plans to leadership
8. Audit & Quality Control
- Conduct periodic admissions audits (process, communication, experience)
- Ensure adherence to corporate standards
9. New School Launch Support
- Drive admissions readiness for new schools (team, scripts, campaigns, targets)
- Ensure pre-launch and launch phase admissions momentum
Key Result Areas (KRAs) & KPIs
1. Admissions Achievement
- Achievement of 90–100% of enrolment targets across schools
- Year-on-year admissions growth: 15–25%
2. Conversion Efficiency
- E2A conversion improvement by 20% YoY
- Lead response TAT: within 2 hours
- Walk-in to admission ratio improvement
3. Funnel Visibility & Control
- 100% schools maintaining updated CRM / lead tracker
- Weekly funnel reviews completed
- Zero data gaps in reporting
4. Counsellor Effectiveness
- Training coverage: 100% counsellors trained quarterly
- Conversion rate per counsellor improved
- Standardised pitch and communication across schools
5. Marketing ROI Alignment
- Lead quality improvement (higher conversion leads)
- Campaign-to-admission ROI tracking for all schools
- Reduction in cost per admission
6. School Support & Satisfaction
- Monthly review with all partner schools completed
- School satisfaction score: ≥ 4/5
- Reduction in escalation on admissions support
7. Launch Readiness (New Schools)
- Admissions team onboarding before launch: 100%
- Pre-launch admissions target achievement: ≥ 70% of capacity
- Strong opening pipeline for first academic cycle
Ideal Candidate
- 8–12 years of admissions / business development experience
- Must have experience in school chains / K–12 networks
- Strong understanding of parent behaviour and local market dynamics
- Proven track record in lead conversion and team training
Compensation
10–17 LPA + performance-linked incentives
